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Keep up with the latest news from our artists as well as industry insights and more.
By Miriam DeYoung
We’re just two weeks out from December, and you know what that means - it’s officially holiday season!! Or at least so we think so here at Olivia Management, our Christmas tree has been up for over a week now. To get in the holiday spirit, we’ve put together a Holly Jolly OM Holiday Playlist packed full of holiday music our full time and consulting clients have put out over the years. Originals and covers alike, our OM artists are excited to help usher in the joy this year!
by Ty Ellenbogen
Two of our artists— Jill Andrews and Ruthie Collins— have been sharing their talents abroad!
Jill recently played the UK leg of her Modern Age Tour, which was a highly successful nine-show run with two full sold out shows!!) that just wrapped up on October 8th. She’ll be returning home this weekend to play a Modern Age Release Show in Nashville on 10/22!
As Jill finished up her stint overseas, Ruthie embarked on her Cross the Pond Tour with Matt Hodges, where she’ll be playing a run of shows across the UK through October 27th.
Here’s a look at what these two have been up to as they reconnect with their UK fans!
Be sure to catch Jill’s Nashville show and Ruthie’s remaining UK dates! You can grab tickets below:
Though the dust has settled, melodies still resonate, and the memories will linger – AmericanaFest 2023 was a whirlwind of music, camaraderie, and inspiration that left our hearts full and our spirits soaring. We're excited to take a step back and share the incredible highlights of this unforgettable week.
The Eighth Room Showcase: A Night to Remember
On September 19, the stage at The Eighth Room came alive with the soulful tunes of our talented artists. The showcase featured a star-studded lineup, including Madeleine Kelson, Lauren Balthrop, Mary Gauthier, Ruthie Collins, Derek Webb, Alex Blue, Jill Andrews, and Sam Johnston. Hosted by the entertaining Flamy Grant, the venue was brimming with applause and . It was a night of music that will echo in our hearts for years to come.
"Saved By a Song" Panel: Mary Gauthier
September 20 brought an enlightening moment as Mary Gauthier took part in the panel discussion titled "Saved By a Song." Mary shared her insights on the transformative and healing powers of songwriting. Her words resonate with the audience, reminding us all of the incredible ability music has to heal, inspire, and uplift.
Creative Solutions in Artist Management Panel
On September 21, Olivia Management hosted a thought-provoking panel that delved into the world of artist management and brainstormed creative solutions. Led by our very own Erin Anderson and moderated by the talented Mackenzie Fey, the panel featured the wisdom of Mary Gauthier and Blair Clark from Brooklyn Basement Records. Together, they explored strategies for artists to grow their careers even without a full-time management team.
Humphrey's Street Day Party: A Celebration of Talent
Saturday afternoon was a time of celebration at Humphrey's Street, where we hosted a day party featuring some of our consulting artists. Helena Hallberg, Charlie Argo, Rachel Mcintyre Smith, Katie Callahan, Katie Boeck, Carli Brill, Remi Goode, and Alright Alright graced the stage, sharing their incredible music with a lively audience. It was a joyful conclusion to a week filled with music and creativity.
Evening Performances: Our Artists Shine
As the sun set on AmericanaFest, our artists continued to shine. Sam Johnston played in the round at the iconic Bluebird Cafe, Jill Andrews enchanted the audience at AB Hillsboro, and Mary Gauthier delivered an unforgettable performance at Eastside Bowl. Their music echoed through the Nashville night, a fitting conclusion to a week packed with extraordinary talent and fellowship.
While the curtain may have fallen on this year's AmericanaFest, we’ll take the memories with us. We're grateful for the opportunity to showcase our artists, engage in insightful discussions, and celebrate the power of music with the vibrant Americana community.
But, as they say, the music never stops, and there's work to be done. We're excited to continue nurturing talent, offering consulting services, and applying creative solutions in the world of artist management day after day. Until next time, keep the music alive, and stay tuned for more harmonies and highlights from Olivia Management!
Ruthie Collins recently announced her return to the UK with her 2023 “Cross The Pond” UK tour, and it’s going to be a good one!
Having released her latest album, Cold Comfort + last year, Ruthie played shows sporadically throughout the year. Her 2023 was off to a great start as she started uploading weekly demos of her songs to her Patreon channel for fans to hear some of her songs while in the early stages of production.
Her co-headlining “Cross The Pond” tour is set to bring fans even more unforgettable interactions with her as she and Matt Hodges visit over 10 cities all throughout October.
The tour starts on October 9 in Leicester and will finish in Wakefield on October 27, passing through cities like Manchester, London, Glasgow and Edinburgh.
Get your tickets here!
by Lauren Campbell
A new year calls for a new style, and OM artists' merch has got you covered—and what better way to show off the new you than by representing the new sounds and lyrics you love?
Like their music, each OM artist’s merch reflects their style. You can choose from pop artist Alex Blue’s cozy, minimalistic sweats to Ruthie Collins’s warm-toned graphic tees to perfectly depict your new styles and musical interests.
For fans of Jill Andrews's dreamy, angelic vocals with a down-to-earth Americana feel, the best-selling little red's revenge navy t-shirt may be your go-to top for a Saturday.
The musical stylings of bedroom pop artist Alex Blue are "So Good" and will make you want to drink coffee in bed on a lazy Saturday. To complete the experience, check out Alex Blue’s 'If You Are Changing, Congratulations' navy crewneck for the perfect cozy look. If you are up for some errands around noon, try on the Alex Blue Corduroy Hat (which is now on sale) and slip your essentials in the Alex Blue Font Eco Tote Bag.
Singer-songwriter Ruthie Collins's lyrics are pure Americana with west coast imagery. She sings about Dallas, Joshua Tree and Tennessee—and these places muted, warm colors are represented in the earthiness of the Ruthie Navy Logo Tee. Elevate your outfit with the ultra-versatile 'Wish You Were Here' Bandana for a subtly stylish western look.
Soft, warm and bright: these sensory images may appear in your mind as you listen to breezy stylings of Hush Kids—or when viewing their graphic designs, like this Hush Kids Oasis T-Shirt.
For more information about which merchandise is best for you, check out each artist’s name link for their websites or check them out on Spotify, Apple Music, or your preferred streaming platform.
If you're feeling festive, you should check out our “A Very OM Christmas” playlist on Spotify! We've added all of our artists' holiday songs to create the perfect winter playlist. Listen below to get in the holiday spirit!
By: Savannah Hall
Let’s talk about the Enneagram.
https://www.truity.com/test/enneagram-personality-test
Either you love the Enneagram or you're wondering what the heck I’m talking about. The Enneagram is a 9-type personality test that was introduced as a system to describe the emotions and specific patterns of how each type lives their life. By taking this test you can find what type you identify with. Being the creative and moody Type 4, I felt there was no better way to introduce the enneagram to you than with a specially designed playlist for your type! As you dive deeper into learning more about your personality type enjoy this special curated playlist just for you.
Type 1 - The Perfectionist
Type 2 - The Helper
Type 3 - The Achiever
Type 4 - The Individualist
Type 5 - The Investigator
Type 6 - The Loyalist
Type 7 - The Enthusiast
Type 8 - The Challenger
Type 9 - The Peacemaker
Here is a quick recap of the Wish You Were Here Tour!
Read moreHere’s a recap on this year’s CMA Fest!
Read moreby Maggie Adams
Launching Patreons is a new-found hobby of mine thanks to the pandemic. During a time when all of us in the music industry are experiencing financial loss, how do we make up some of that income? For us it’s been partially through tapping into an artist’s fanbase, and creating a new monthly revenue stream. I’ve enjoyed the new challenge of brainstorming, building, launching, and largely managing a few Patreon accounts over the past six months. I’ve also been able to talk to a Patreon artist liaison to get tips on best practices for Patreon setup and get critiques for how to improve our own artists’ accounts.
In this post, I’ll go through 7 Patreon accounts that Erin or I support, and point out something we like about each so that you can steal some of these smart ideas for a Patreon of your own.
Tip #1: Give the people what they want.
If you haven’t heard of Alex Wong before, we urge you to check out his beautiful music. Alex is a consummate creator, and Patrons will get the benefit of all of the amazing videos, vlogs, and series he is running. One tip you can jot down from Alex’s Patreon is that he has a $100 tier for super fans where after 1 year of patronage, you get a private concert. It’s a great idea to have a higher level of patronage like this even if you want to limit this tier to a few people, so that it can remain manageable for you. There is likely someone out there who wants to give you the big bucks. Let them!
Tip #2: Offer more than music.
Ali is a seasoned songwriter AND yoga instructor, so she created a tier designed for her Patrons to learn something from her. Patrons can take advantage of her knowledge and request lessons on either topic. If you’re like Ali, and you have skills you know people would like to learn from then offer that up! While talking about music 100% of the time may make sense, Patreon is a place to give fans more of a window into your day-to-day life. Whether it’s yoga, cooking, or poetry, you can take what you’re already doing on a daily basis and turn it into a benefit for your Patrons.
Tip #3: Branding, baby!
We love Alright Alright for their creativity and authenticity. When creating a Patreon, it’s important to remember to build the tiers the way that best represents you. One benefit the band is offering is a monthly happy hour Zoom where they share a cocktail, the recipe for it, and share some music. The perfect pairing. Not only are their benefits on-brand, but the aesthetics of their Patreon has a cohesive look with branded tier images and names to make Patrons feel like they’re part of the musical process.
#4. Consider the effort tiers will require. Make it manageable.
There are many ways to set up a Patreon, and to be honest, if you’re an artist that’s doing most everything yourself, it can be overwhelming to manage a bunch of tiers and figure out how to value different benefits. We like that Andrew Duhon has opted for a simpler approach that’s just as effective. He has one tier only at just $5, but has acquired a whopping 192 patrons since his quarantine launch. He posts at least twice a week with consistent and fresh content, offering new covers, new songs, and free access to livestreams. On his about page he also describes his Patreon as a “testing lab,” inviting Patrons to give feedback about what they want out of their Patronage. We love this manageable one-tier method!
Tip #5: Content windowing on socials is essential to grow.
Where do we start with Derek Webb? Having an entrepreneurial background and a mind for marketing, Derek hits all the right notes on his Patreon. He delivers multiple weekly series with branded images for each, a consistent format for each, posted on a consistent day and time. He teases everything on socials, which is an essential key to success with Patreon. How will your fans know what they’re missing unless you tell them? One cool thing in particular that Derek does each week is create a public post on his Patreon that he references in social posts as his “blog.” Fans go to this blog, end up on Patreon, realize how cool it is, and then stay and pay for a tier because of the free thing he got them to view by posting to his socials. Funneling at its finest.
Tip #6: Share the raw recordings and dusty demos.
If your voice often gets compared to that of an angel, it’s safe to say that even your most basic demos and work tapes will be considered magical to your fans. This is the case for Jill Andrews. She could literally sing the phone book, and I would listen to the whole thing. Of course I’m biased, but the the point is, don’t be afraid to share things that you may never release to the public. Patreon is a place for your true fans, and these fans likely don’t write songs for a living. Give them a glimpse into the process by sharing work tapes, demos, and the stories behind them. In doing so, you will also have the chance to give those old recordings a home where they’ll be appreciated. Let go of perfection, people! It’s tough, but it’ll pay off…literally.
Tip #7: Give fans one-on-one, personal access.
Although not everyone may have the time for this, it behooves you to have weekly benefits for your Patrons. Patreon states clearly that your Patrons are more likely to stick around if you post at least twice per month. Ruthie goes above and beyond by posting weekly affirmation videos, which bring comfort and peace for the week ahead. Another thing we’d highly recommend doing if you’re comfortable and able is to set up a way to chat 1 on 1 with your Patrons. Ruthie offers weekly messaging back and forth with her highest tier of Patrons via the Marco Polo app. There are many different apps or services you could use for something like this, but the important aspect is the personal access you’re giving to fans. Your super fans will pay top dollar to feel like they have a close relationship with you. After a while, those fans may even end up feeling like family!
