A Guide to TikTok for Artists and How to Use It!

By Holt Atkinson

TikTok has rolled out the new TikTok for Artists platform that allows artists better to understand data analytics for their music and marketing! This is a big addition to TikTok and shows they are working to improve their music economy within TikTok and will likely result in a huge improvement to their internal music economy. 

Launched officially in June 2025, this platform is designed to help artists build their careers by providing powerful analytics, promotional tools, and enhanced fan engagement features. TikTok for Artists offers a unique opportunity to grow your fan base and showcase your work. In this blog post, we’ll explore what TikTok for Artists is, its key features, and how you can leverage it to elevate your music career.

What is TikTok for Artists?

TikTok for Artists is a specialized platform within TikTok that provides artists with tools to promote their music, track performance, and engage with fans. Unlike the standard TikTok app, this feature is made specifically for musicians and their teams, offering data-driven insights and promotional capabilities to maximize impact. Launched in select markets including the United States, Canada, Australia, and Japan, it will be expanding globally, making it accessible to artists worldwide.

The platform is free to use and integrates with TikTok’s existing ecosystem, allowing artists to tap into the app’s huge user base of over 1 billion monthly active users.

Key Features of TikTok for Artists:

Enhanced Artist Profiles with Music Tab

The Music Tab acts as a mini homepage for your music, displaying your full catalog in one place. Fans can easily explore your tracks, and new releases are automatically updated with a “New” badge for 30 days to boost visibility.

The Artist Tag appears under your account name, signaling your certified status and helping you stand out as a professional artist.

Real-Time Analytics 

Gain access to detailed performance data, including views, likes, shares, and engagement per song or post. You can also learn about your audience demographics to curate your content more effectively.

Promotional Tools 

  • Launch pre-save campaigns for upcoming releases on Spotify or Apple Music, driving excitement before your music drops, and improving the streaming algorithm.

  • Use the “By Artist” feature to pin your preferred video to the top of relevant sound pages, ensuring maximum exposure.

  • Highlight fan-created content with the Fan Spotlight feature, showcasing user-generated videos in your Music Tab to improve community engagement.

Monetization Opportunities 

  • Drive streams to external platforms like Spotify and Apple Music, where 67% of TikTok users are more likely to seek out songs they discover on the app. This can lead to significant revenue and streaming growth.

  • Create engagement campaigns, such as exclusive merch drops or album promotions, to better monetize your fanbase!

How to Get Started with TikTok for Artists

Ready to claim your TikTok Artist Account and start using the platform? Follow these steps to set up and make the most of TikTok for Artists:

Apply for a TikTok Artist Account

To access TikTok for Artists, you need a certified artist account. Eligibility requires at least 4 songs released and 100 TikTok videos using your music. Here’s how to apply:

  1. Log in to TikTok and go to your profile tab.

  2. Tap the three-dot icon in the upper-right corner to open settings.

  3. Select TikTok Studio, then scroll to the “More tools” section and tap Artist Hub or TikTok for Artists.

  4. Tap Apply now, enter your full artist name, and search for your profile in TikTok’s music library.

  5. Click Claim and provide proof of ownership by submitting screenshots from your music distributor (DistroKid, TuneCore) or streaming platform (Spotify for Artists).

  6. TikTok will review your application, and if approved, you’ll receive the “Artist” tag and access to exclusive features!


Pro Tip: Use a music distributor like DistroKid, CD Baby, or TuneCore to upload your music to TikTok’s library. This ensures your songs are available for use in videos and linked to your profile.

TikTok has redefined music discovery, with 75% of users saying they’ve found new artists on the platform. Its algorithm gives every video a chance to go viral, making it an ideal space for independent artists to break through. Utilize TikTok for Artists today to take control of your career and gain eyes on your music.

Works Referenced
https://www.gyrostream.com/blog-posts/apply-for-tiktok-artist-account-link-your-music
https://techcrunch.com/2025/04/03/tiktok-quietly-launches-a-new-tiktok-for-artists-platform/
https://www.reddit.com/r/musicmarketing/comments/1en7x9b/anyone_tried_tiktok_for_artists/
https://www.constantcontact.com/blog/tiktok-for-artists/
https://support.label-worx.com/hc/en-us/articles/15263339112210--TikTok-Artist-Certification-A-Guide-to-Special-Features-and-Tools
https://artists.tiktok.com/

Newsletter Necessity: Sign Up Now and Never Miss an Update

By: Jo MacKenzie

In this digital day and age, it’s difficult to keep up with everything—from work emails to funny TikToks to 10% Uber Eats coupons. Inevitably, some things fall through the cracks. As such, there are nights when I wake up in a cold sweat after having a nightmare where my favorite artist plays in my city without my knowledge. However, I am immediately comforted when I remember that I’m on my favorite artist’s email list and therefore will never miss a show in my city due to the advanced targeting systems. Without this reassurance, I don’t know if I’d ever get a full night’s sleep! 

We here at Olivia Management, a Nashville-based folk and Americana artist management company, are all in favor of a good night’s rest and a great night of live music with one of our artists. To ensure this, you can sign up for our artists Aaron Lee Tasjan, Alex Blue, Derek Webb, Josh Radnor, and Mary Gauthier’s email lists to receive newsletters that update you on all the important happenings! 

Not only will these newsletters keep you informed of tour dates, they also give you a front-row seat to hear about new music, special exclusives, and sneak peeks into our artists lives. So what are you waiting for? Sign up for the newsletter of your favorite artist(s) at the link below to stay up to date on everything!

To give you a little taste of what we’re talking about, here are some snippets from our artists latest newsletters!

From Alex’s May Newsletter - What I’m Loving Lately…

  • No joke, streaming on Twitch. Current obsession.

  • Painting my nails different colors on each finger.

  • Dandelions.

  • Singing my song “Neil Young Song” on the guitar, just me in my room. It’s been making me very emotional in a good way.

  • Writing pop music…. (I share one unreleased pop song I write for Meta a month for my Lavender Patrons)

From Aaron Lee Tasjan’s May Newsletter - Record of the Month

Released May 22nd, the latest single from the forthcoming James McMurtry album is titled, "Sailing Away." The song is that perfect McMurtry emotional punch in the face that stings as it grabs you by the shirt and reveals eternal truths, one after the next. To say I am eagerly anticipating his next album would be an understatement. James is one of America's finest songwriters and based on the quality of "Sailing Away," I'd say we're all in for yet another special record from James. Adding to the excitement around this one for me, is James's collaboration here with one of my favorite producers, the great Don Dixon. Check out this gem of a tune and get ready for the full shebang coming our way on June 20th via our dear friends at New West Records.

From Derek’s Newsletter - Announcing Survival Songs

“i’ve always considered it my job description to ‘look at the world and describe it’, which has taken my songs and albums to some very unexpected places over the years. as an artist, citizen, and dad of teens, let me tell you what i see when i look at the world today: queer people, especially queer kids, are in imminent danger and desperately need a soundtrack to comfort, encourage, and empower them.

over the past month, i’ve actually written and recorded an entire album that seeks to do just that.”

From Josh’s Latest Museletter - On “How We Made Your Mother”

“Three years ago I met my wife, Jordana. She had never seen HIMYM, which was a great relief. It’s hard to make a true first impression when people have already spent hours with you, even in a fictional context. She and I have talked a lot over the years about some of the strange challenges of being associated so deeply with a character, both professionally and personally. And given that she’s a psychologist and an all-around wise being, her insights into this have been immense and immeasurably helpful.

At some point she told me she’d like to watch the show, to fill in the blanks on this major chapter in her husband’s life that she missed. It felt like enough time had passed and that I might be able to watch it along with her, older and wiser and (hopefully) more forgiving of my younger self and how hard I was on the guy who played Ted. I no longer wished to put police tape around this huge swath of my life.”

From Mary’s June Newsletter - On Writing a New Book

“My week has gone like this: I wake up early, and spend six to eight hours writing, get about 2000 words, doing my best to shape them into something that makes sense. At the end of the day, I send my work to my friend Beth who is my editor in first reader. We talk the next morning, and she inevitably proceeds to tell me to remove 1500 of the 2000 words because they’re not working.

So, I do.

Then, I get back to work.

Wash, rinse, repeat, and just like that, a week of writing is behind me.

There’s still time to walk the town in late afternoons, go to the gym, share great meals with friends. But the weeks down here go quickly.

I wake up grateful to watch the sun rise on the water. I never want to leave. But leave I must!”

Tour Fever: The Artists Heating Up Stages This Summer

By: Brandon Carman

As this year’s rainy spring comes to a close, it’s time for summer concerts—and our artists have a lot in store!

Josh Radnor: The Eulogy II Tour

Former actor turned Americana storyteller, Josh Radnor launched his Eulogy II Tour in late April and will bring it to a close this weekend with performances in Annapolis, Maryland—a sold-out show in Vienna, Virginia—and a final homecoming at the Franklin Theatre in Franklin, Tennessee on June 5th. Blending raw honesty with rich, melodic textures, Josh Radnor has reinvented himself as one of Americana’s most compelling new voices. His music unfolds like a handwritten letter—vulnerable, reflective, and deeply human. Radnor isn’t just performing—he’s crafting a legacy, one intimate evening at a time

These are shows you won’t want to miss, get tickets here!

Tickets

Mary Gauthier: Drag Queens in Limousines 25th Anniversary Tour

Carrying the weight of hard-won truths, Mary Gauthier’s music bears a grit and a tenderness that is deeply redemptive. Sometimes referred to as “Lady Prine” for the similarities her storytelling and songwriting approaches have to John Prine, Gauthier writes with the precision of a poet and the empathy of someone who’s lived every word. She isn’t just performing—she’s bearing witness one soul-stirring night at a time. Next week Gauthier is set to begin the North American leg of her 25th Anniversary Drag Queens in Limousines Tour in Seattle, the album that earned her wide acclaim within the Americana world. She will tour throughout America and Canada the entire month of June with a few shows in late July and early August before heading overseas to the UK and Ireland in October to bring the tour to a close.

Get tickets here to see Mary at a venue near you!

Tickets

Derek Webb: SURVIVAL SONGS TOUR

Derek Webb is a veteran singer-songwriter known for his fearless honesty, razor-sharp lyrics, and genre-bending artistry. With a career spanning decades, from his early days with Caedmon’s Call to a bold solo catalog, Webb has never shied away from tackling the hard questions. His latest project, Survival Songs, is no exception. Written and recorded in just one month, the new album is a powerful response to the urgent need for comfort, courage, and empowerment, especially for queer youth facing growing threats in today’s world. As an artist, citizen, and dad of teens, Webb invites listeners to join him on tour and experience these powerful songs live: a soundtrack for survival in dangerous times.

Derek kicked off the tour at the beginning of the month, and will only have a string of shows throughout late June before returning to tour for the majority of the months of August and September.

Get tickets here!

Tickets

Then vs Now: The Journeys of Our Multi-Talented Artists

By Jameson MacNamee

There is something amazing and magical about watching an artist grow in real time. From evolving lyrics, braver choices, or the rise in confidence that sparks from life experiences, these changes are unique and powerful. At Olivia Management, as a Nashville-based folk and Americana artist management company, we help our artists’ voices stay true while encouraging them to embrace their individuality.

Let's take a look at some of the incredible journeys where our artists started, and who they have become. 

Alex Blue

From Youtube Covers to Indie Intimacy

Once known as Alex G, she entered the industry with heartfelt covers back in 2011. Her takes on songs like “Marry You” by Bruno Mars,  “Landslide” by Fleetwood Mac, and “Mean” by Taylor Swift only added to her growing platform. Her inspiring and unique covers, still up on YouTube, were just the beginning for her. Soon after, she was touring internationally with full-length pop albums. 

Fast forward to today: Alex has fully stepped into herself. Longing for an identity, she has now found it as a proud mother, wife, and bisexual Hispanic Jew with her music reflecting her authenticity. Her latest release “You Wont Miss Me” showcases her vocal confidence, and the depth of her journey. This is a major change from her early songs like “Noise” now showing her depth as a human and telling her truth in every way possible. 

Derek Webb

From Church Roots to Queer Anthems

If you were raised on Christian rock music, you have probably heard of Caedmon’s Call. Derek Webb was one of the founding members, with hits like “Faith My Eyes”. His early solo work, such as “She Must and Shall Go Free”, leaned heavily into faith and his upbringing with his band. 

But 30+ years into his career, Webb has now turned a corner. His latest album, Survival Songs, is a love letter to the LGBTQ+ community, with songs like “Queer Kid” and “Nail Polish” inspired by real stories from his friends in the community. He wrote and recorded this album in just one month, showcasing vulnerability and authenticity. Now, Derek Webb can be found on tour, sharing his new album with people all around.

Josh Radnor

From a TV Career to Making Music

Yes, this is Josh Radnor, from HappyThankYouMorePlease, Liberal Arts, How I Met Your Mother, Hunters and All Happy Families. But beyond the screen, Radnor is a theater-trained, Ohio native with a passion for writing songs. His artistic roots go all the way back to high school, and later to Kenyon College, NYU Tisch, and Broadway, where he got his first breakthrough role as Benjamin Braddock in the 2002 production of Graduate. 

After personal hardships occurred in 2022, Radnor left L.A. He started diving into his passion for storytelling through a new form of art, music, and he headed to Nashville to make his debut double LP. The second installment from that project, Eulogy, Vol II really narrows down on his life, with each song feeling like a funeral for a different version of himself he is letting go of. Now on tour, he is bringing his authenticity and storytelling to every stage he steps on. 

Mary Gauthier

A Struggling Beginning to a Life of Hope

Mary Gauthier did not release her debut album Dixie Kitchen until she was 35. Before this, she faced many hardships. From being raised in orphanages to addictions, Mary Gauthier had to overcome her struggles and she moved on from her life as a chef. She chronicles her fascinating life journey in her bestselling book, Saved By a Song. This brought her to music, where she poured her life into her lyrics, creating songs that are filled with truth and stories. 

Her most recent album, Dark Enough to See the Stars, proves how her voice only grows stronger with time, and her stories are what help her persevere. She is currently on tour, sharing her story of resilience and her passion for music with people all over. 

Ruthie Collins

From Pop Country to Honest Americana

Raised on a farm in Fredonia, NY, Ruthie always had a passion for music. In 2007, she competed in the reality show “Can You Duet”. Following this, Collins launched her solo career with her self-titled 2014 EP “Ruthie Collins”. With songs like “Get Drunk and Cry” and “Trainwreckin'” Ruthie Collins’ early career showed promise and relatability. 

Today, she has a new glow. Her most recent single “Barefoot No Fences” showcases a mature voice, and a mindset that focuses on her goals and happiness. This song reflects the love and fulfillment she has found as a wife and a new mother. Between opening for Sam Outlaw in the UK and her “Wish You Were Here” tour, Collins is proving that growth and change are beautiful. 

Street Corner Symphony

Competition to Career

This group made its first mark on NBC’s The Sing-Off in 2010. Their inspiring and intriguing a cappella performance followed them to the end of the competition, where they were named runners-up. This competition was only the start, as they continued to share their vocal talents with their fans, adding a strong presence in the a cappella world. 

Today, they continue to bring their wide range of vocals to the stage. From pop, rock, gospel, and almost any genre imaginable, they shine with every song and harmony. Their 2022 release Jukebox really showcases their drive and passion for music. Street Corner Symphony just finished up a tour through rural America, bringing live music to small towns and spreading joy through song.

Aaron Lee Tasjan

From Rock Band to Storyteller

Back in the early 2000s, Aaron Lee Tasjan played guitar for rock band Semi Precious Weapons, while still attending Berklee. As the youngest member of the band, he was still trying to find his story, which led him to his solo career. 

Now, Tasjan is creating one of the most unique sounds in indie music. With a mix of folk and honesty, Tasjan thrives on telling stories of personal experiences, sexuality, and mental health. His latest album Stellar Evolution shows his raw and honest style that blends humor with vulnerability. You can now find him on tour, where he is traveling the country sharing his lyrics and unique style with everyone.  

Summer Intern Intro

by Jo MacKenzie

Although summer in Nashville brings heatwaves and malfunctioning air conditioners, it also brings fantastic new interns! Help us welcome our four new summer team members:

Holt is a junior at Belmont University and is majoring in Music Business. He is from Austin, TX and listens to Chanel Beads, Turnstile, and Flume. Multitalented, he recently opened for Steve Aoki at Skydeck!

Brandon is a junior at Belmont University and is majoring in Music Business. He’s from Atlanta, Georgia and enjoys listening to FKA Twigs, Orville Peck, and Ethel Cain. He got stranded in Naples once and now swears by GPS.

Jameson is a senior at Hofstra University and is majoring in Music Business with a Marketing concentration. He is from Binghamton, NY and regularly spins Sza, Doechii, and Lizzy McAlpine. Living out everyone’s childhood dreams, he is the proud owner of a waterbed.


Jo is a junior at the University of Southern California and is majoring in Music Production. She hails from Kansas City and can be found mouthing the words to songs by Djo, Remi Wolf, and Twenty One Pilots. One time she was getting her hair cut at a random salon, and her song started playing over the speakers!

Spring 2025 Intern Wrap-Up!

by Julia Reiss

As my internship at Olivia Management ends, I’ve been reflecting on just how much I’ve learned and grown over the past few months. From day one, we were encouraged to dive in, ask questions, and soak up as much as we could. This blog post is a collection of reflections from me and my fellow interns—each of us sharing what made this experience meaningful, inspiring, and unforgettable.

Julia Reiss

"Interning at Olivia Management was the perfect way to wrap up my college experience. As my last internship before graduating this May and entering the real world, I truly couldn’t have asked for a better one. The OM team is incredibly supportive and welcoming, and every day in the office was genuinely fun. I learned so much about what it means to support artists behind the scenes, and being part of a team that puts so much heart into everything they do made the experience even more special. Erin has been the absolute best boss—she’s so knowledgeable about the industry and always takes the time to offer guidance and support. Whether it’s answering questions, sharing advice, or encouraging us to trust ourselves, she truly cares about helping us grow. I’m so grateful to have learned from her and to have been a part of such a kind and passionate team.”

 

Lillian Creasy

“Interning at Olivia Management has been the best experience I could have asked for. Everyone says "right place right time" and this was DEFINITELY the right place and the right time. It was a big deal to move 10 hours away from the home I've known and loved for 22 years, but Erin and the team at Olivia Management were the most welcoming. I have gained so much experience and knowledge working alongside the wonderful women at OM. Erin has been an open book of knowledge and wisdom and I couldn't be more grateful to have worked underneath her. No amount of words can explain how thankful I am to Erin and the other staff members at OM for creating such a welcoming space, while also setting goals for us to accomplish. I'll forever miss our weekly Monday morning meetings, our snack corner, and all the amazing people at OM!”

 

Sam Van Arsdale

“Interning at Olivia Management for the past few months has been one of the most encouraging and lovely experiences! Within the first day of being here, I was treated as a vital part of the team and workspace, and I think that is a very rare thing to experience at any internship, let alone a first! Throughout my time at OM, I have gained so much valuable knowledge about everything that goes into growing and sustaining an artist's career. I was met with so much grace and understanding by the ladies on the OM team when given new and exciting tasks every day. I'll miss the ability to be in the office every other day where I not only get to listen in on meetings with artists and other important people in artists' careers, but where I also have been able to meet a couple of OM's amazing artists and make meaningful connections with each individual team member. All of that being said, the way Erin was such an open book and was so generous with her time truly made the internship even more worthwhile. It displays the way the OM team cares about not just the company but the future of the music industry in general. If it wasn't already obvious, I loved every minute of this semester and am so grateful for the opportunity to have interned here!”

 

Faith Harting

“I’ve had the incredible privilege of interning at Olivia Management throughout my senior year, and I couldn’t be more grateful. The knowledge and experience gained here are truly invaluable. The team is amazing —always supportive, patient, and willing to answer any questions I have. I’ve genuinely loved and enjoyed working with each one of them. This experience has taught me so much about the music industry, from day to day operations to the bigger picture. I cannot express enough how grateful I am to have had the opportunity to contribute and grow my professional skills in such a positive and supportive environment.”

 

If any of this sounded interesting to you and you want to be a part of an amazing team, I definitely recommend applying (applications for Fall 2025 internships go live mid-june). This internship has been such a rewarding experience, and it's a great way to learn, grow, and work with some truly awesome people.

Get to Know the Olivia Management Team

By Faith Harting

We have some truly fabulous employees here at Olivia Management—each one bringing their own unique energy, talent, and passion to the team. Each team member wears many hats and keeps things running smoothly every day. Let’s take a moment to shine a light on the incredible people who make Olivia Management such a special place. Get to know the faces (and personalities!) behind the scenes.

Erin!
I have been an artist manager for 13 years. It never gets old. I love the excitement that I feel when one of our artists sends me a new demo. I love the joy I get in my heart when we hear that a show (that my team sent a ton of emails about and worked hard to market) sold out. I love getting to call our artists with good news/cool offers/positive feedback. I love learning a new best practice or discovering a new way to get music in front of fans and sharing it with our clients. It's the best job in the world.
Outside of work, I spend my "free" time teaching a class as an Adjunct Professor at Belmont University, hugging my two dogs, and helping my husband work on our fixer upper house in time for our first baby to get here this summer!

Grace!
After almost 4 years at Olivia Management, I’ve worn  a few different hats. These days, I help artists bring their visions to life through campaign strategy, tour promotions, and creative development. My favorite part of my job is the creative process, especially developing visuals and marketing concepts that feel authentic to the artist and exciting to fans. Outside of the office, I’m an artist and songwriter myself. When I’m not working, you can usually find me writing music, drinking (very creamy) coffee, or geeking out over my latest antique store treasure.

Maddy!
I've been at Olivia Management in various capacities for the past four years, and my current position is as Tour Marketing and Creative Assistant. My role consists of all things touring, merchandise, and the company’s socials and newsletter. I love the collaborative aspect of the job, as everyone who works here is so fun, talented, and supportive. Outside of work, I enjoy writing and releasing music, reading, and cooking.

Miriam!
It's been almost 2 years since I joined the team at OM, first as an intern, then as an employee this past summer. I'm in charge of all things details, making sure that nothing slips through the cracks. I also double as the assistant office dj, haha. My favorite part of my job is going to the shows our artists play in town and seeing all of the hard work the team and I have put in to make it all happen.
Outside of work, you can find me in the sun with a book or a craft or finishing up some dreaded homework (though I'm graduating from Belmont this May and it absolutely blows my mind!).

Olivia Management Awarded Top 100 at the Belmont Entrepreneur Awards

by Julia Reiss

For the past six years, Belmont University’s Thomas F. Cone Sr. Center for Entrepreneurship has proudly hosted the annual Belmont Entrepreneur Awards. The 2025 event, held on March 31st, brought together 100 of Belmont’s most accomplished alumni entrepreneurs. For the past 6 years, Erin Anderson, Founder and CEO of Olivia Management, has been a part of this prestigious group.

The Belmont Entrepreneur Awards highlight the incredible impact of the University’s alumni, not only celebrating their success but also showing how Belmont continues to support its entrepreneurial community. The event highlights the University's role in shaping the next generation of business leaders; providing a valuable opportunity for alumni to connect, collaborate, and share their insights while offering guidance to aspiring entrepreneurs.

Erin’s long-standing involvement in the awards reflects her commitment to giving back. As an adjunct professor, she teaches an entrepreneurship class at Belmont, where she shares her real-world experience with students and helps them refine their business ideas. At this years event, she was able to introduce a few of her current students, the top 100 of the future, and share what they do and how the program works to supports them. Her dedication to the next generation of entrepreneurs is a perfect example of how Belmont continues to foster a thriving and supportive entrepreneurial community.

Below, Erin shares her thoughts on the the event and what it means to her and the Belmont community.

“Each year, it's exciting to see the other nominees and discover that many businesses I admire or support are also Belmont alumni and part of this program. I always feel like I’m in really good company.” - Erin Anderson

“I am really honored that we have been selected all six years of the program existing, and I’m always so honored that our work with artists is recognized.” - Erin Anderson

You can read more about the 2025 Belmont Entrepreneur Awards here.

The Rise of Nashville’s Multi-Genre Music Scene

By Lillian Creasy

If you live in Nashville, I’m sure you’ve heard of some venues, such as The Basement or Brooklyn Bowl. Venues such as these are known for bringing an array of acts, whether traveling musicians or local talent, to the masses. If you haven’t checked out these venues, definitely read below to get a feel for them, and check them out in your upcoming free time!

The Basement

The Basement has been a long time Nashville venue, known for hosting “New Faces Night” which is a favorite for locals. The Basement has seen its fair share of local and established acts, such as The Lumineers, Kacey Musgraves, Emmylou Harris, and many more. Popular for its wide range of acts, from country to rock and anything in between, be sure to check out this iconic venue.

Brooklyn Bowl

Photo credit - Blake McVey

Brooklyn Bowl is exactly what it sounds like — a bowing alley! It’s known for it’s mix of mainstream artists, as well as local artists. A few notable artists are Sheryl Crow, Bob Dylan, Post Malone and Jon Pardi. Brooklyn Bowl has also had its share of themed nights, such as Justin Bieber Night and 90’s Night!

Exit/In

Exit/In, with it’s over 50 year history, has welcomed a wide array of talent, from The Red Hot Chili Peppers to Johnny Cash. One notable artist was the opening act to Dianne Davidson at the inaugural show at Exit/In: Jimmy Buffet!

Josh Radnor's Podcast Debut and Tour Dates!

by Samantha Van Arsdale

One thing the Olivia Management team loves about our artists is how creative they are in all of their career ventures! To highlight just one of the many impressive things our artists are doing, we’d love to draw your attention to Josh Radnor’s newest project: How We Made Your Mother, a podcast hosted by Josh Radnor himself and Craig Thomas (co-creator of How I Met Your Mother).

The podcast takes a deep dive into the beloved sitcom and explores HIMYM episode by episode, reflecting on why it remains culturally significant and emotionally impactful. Radnor, having played the central character, Ted Mosby, offers unique insights into how the show shaped his life, the lives of the cast and crew, and its devoted fans.

Check out the pilot episode here, and be sure to keep your ears open for some of Radnor’s music throughout the series!

If you love what you hear—and we know you will—be sure to snag a ticket to Radnor’s Eulogy II Tour coming to a venue near you!

Purchase Tickets Here!

A Day in the Life of an Olivia Management Intern!

By Faith Harting

Hi everyone! I’m Faith Harting and I am an intern here at Olivia Management. Today I am going to take you along with me for my day as an intern!


9:00am

I get to the office at 9am, say hi to everyone in the office, log onto Slack, and say good morning on there! 

First I look through all my notifications and see what happened on the days I wasn’t working. Then I go to Asana, our task software, and start on tasks that I may need to continue working on or any repeating tasks! (I am the OM Social Media Maven every week, which means coming up with ideas for the OM Instagram each week and keeping track of how each post does!) 

After that, I check the #interntasks slack channel and see if there are any tasks that need to be claimed!

10:00am

Since it is a Monday we have a staff meeting!

Everyone at OM (including the interns) joins this meeting either in the office or over Google Meets. During these meetings, we read our affirmations that we write each other each week, share one thing we are proud of ourselves for, and then go through each of our artists and discuss what we need to accomplish this week for them. 

These staff meetings are one of the best parts of interning at OM, in my opinion, because they’re always a little positivity boost that we could all use at the beginning of the week. It’s also really nice to be a part of these meetings as an intern so I can understand what we are working towards.

10:30/10:45am

After the meeting, I continue doing tasks!

12:00pm

I am a student at Belmont University so I have to leave around 12pm to go to my French class. On my way to campus, I stopped at Surefire (which is just outside the building) to get an iced chai latte with campfire syrup. Their campfire syrup is the absolute BEST.

1:00pm - 1:50pm 

French Class!

2:30 pm

I get back to OM at 2:30pm. Another weekly task I have is to get snacks for the office! I messaged in Slack to get everyone’s snack requests to make sure I get things everyone likes! Some of our staple snacks are:

  • Strawberry/Blueberry Poptarts

  • String cheese sticks

  • Fruit snacks

  • Pretzel crisps

  • Fig Newtons

  • Lime La Croix

  • Strawberry Lemon Poppi

Then I drive over to Publix (which is just around the corner) and get everything on my list!

When I get back from the store, I put everything away and reorganize the snack shelf and fridges a little. Then I checked asana/slack for my next task!

SNACKS!


5:00pm

Our work day is over at 5pm and we all log off for the day and head home!

Thanks for coming along with me for my day as an intern at Olivia Management! I hope this gave you a little bit of insight into the day to day at an artist management company. See you in the next blog!

Hey, you!

Yes, you! Liking what you’ve read? We’re currently on the lookout for new interns to join the team for the Summer and Fall Semester of 2025 for school credit. Here’s the link to the application if you’re interested!

International Women's History Month

By: Lillian Creasy

The women getting things done at OM

Right to left: Erin Anderson, Miriam DeYoung, Grace Carey-Hill, Maddy Hicks

March is Women’s History Month, where we celebrate and recognize women’s achievements and contributions throughout history. We also use this as a time to uplift the next generation of women and girls. Here at Olivia Management, we have a powerful team of hardworking, dedicated, driven, and most importantly supportive women leading the way.

History of women’s history month:

Many don’t know, but Women’s History Month began as Women’s History Week. It began as a local celebration, in 1978, in Santa Rosa, California, selected to be the week of March 8th to correspond with International Women’s Day. After the movement began to spread, women’s groups and historians lobbied for national recognition. In February of 1980, President Jimmy Carter declared the week of March 8th as National Women’s History Week. Between 1988 and 1994, Congress passed resolutions authorizing the President to proclaim March 8th as Women’s History Month, each year. Since 1995, every president has continued to dedicate March to Women’s History Month.

influential women in music:

Aretha Franklin - “Queen of Soul” and first woman inducted into the Rock & Roll Hall of Fame in 1987, she championed civil rights and women’s rights.
Patsy Cline - One of the most influential vocalists of the 20th century and one of the first female solo stars in country music, known for pioneering country-pop crossover.
Dolly Parton - Outstanding country music artist, who uses her platform to advocate for women’s rights and early childhood education.
Tina Turner - Known for her powerful vocals and stage presence, she serves as a symbol of empowerment, inspiring women to pursue their dreams.

“My legacy is that I stayed on course… from the beginning to the end, because I believed in something inside of me.” - Tina Turner

Organizations supporting women in music:

If you want to check out more info on events and celebrations, women’s history, artwork, and more, visit the official website for Women’s History Month.

Some of our Favorite Artists to Support on Patreon

by Julia Reiss

These days, platforms like Patreon are changing the game for artists by helping them connect with fans in a new way. Patreon lets fans support their favorite creators through monthly subscriptions, giving them access to exclusive content and a behind-the-scenes look at the creative process. Plus, Patreon gives fans a real sense of involvement—by subscribing, they get to be part of the artist's journey, offering feedback, getting sneak peeks, and feeling like they’re helping shape the work they love.

We’re proud to support platforms that help our artists thrive, and it's amazing to see how much stronger these connections can make the art community as a whole. Whether it’s through exclusive tracks, live chats, or early access to shows, Patreon is a great way for artists to stay connected with their audience and keep the creativity flowing! Our very own Alex Blue, Derek Webb, and Ruthie Collins, use Patreon if this sounds like something up your ally. 

Besides our management clients, two of our favorite artists to support on Patreon are Flamy Grant, whose music and vibrant energy light up every post, and Spencer LaJoye, whose captivating performances and insider content keep fans coming back for more. Here’s a closer look at their Patreon pages, where you can get a taste of the exclusive content they share with their loyal supporters, along with a brief overview of what makes each of them so special.

Spencer LaJoye

“I’m Spencer LaJoye, a singer/songwriter who believes everyone is made of the good stuff. 

This means my patreon is a little different. It doesn’t matter whether you can afford to support me with $1 a month or $50. You matter, regardless of how much you can bring to the table, so y’all get the same stuff. Obviously, your $50 is helping this hardworking musician make rent, but I’m also grateful for his constructive comment on my new song, and her personal email to me about my last album release, and their post about my show on social media. We all have things to offer, and it isn’t always money. In this community, I am thankful for all of it.

I want to write more songs, have bigger conversations, and create more space. I need your help to do it sustainably. And when you become my patron here for $1, $10, $25 a month, you join a family of folks who believe in revolutionary empathy. See, I believe that music can change the world simply by making us feel something, and that feeling something is an act of defiance against a system that would have us go defensively numb.” (Spencer LaJoye Patreon bio)

Flamy Grant

“I'm a singing drag queen working to slay the shame that was heaped on us growing up in American evangelicalism (or any fundamentalist, high-demand religion). This Patreon is a sibling-hood of shame-slayers helping people heal from religious trauma and feel empowered through fabulous drag, music, and connection to each other. Join us, and thank you so much for supporting my work!” (Flamy Grant Patreon bio)

 

Our Own Artists on Patreon!

Click on their photos to visit their Patreon pages and learn more about their creative journeys, exclusive content, and how you can support them directly!

Folk Alliance International 2025: Wrap Up!

By Lillian Creasy

OM had an amazing time at the Folk Alliance International Convention this past weekend, in Montréal, Quebec! We are already excited and ready for FAI 2026, but if you want to reminisce on the weekend with us, see down below for some of our favorite highlights!

House of Pancakes hosts: Grace Carey-Hill, Erin Anderson, China Kent, Seth Kent

In collaboration with Alright Alright, Olivia Management was proud to host The House of Pancakes Showcase! Two of our very own artists performed at the showcase: Alex Blue and Aaron Lee Tasjan.

Left to right: Jim Flammia, KC Turner, Casey Smith, Erin Anderson, Grace Carey-Hill

Our very own Erin Anderson and Grace Carey-Hill hosted the“Getting The Word Out: Show/Tour Marketing for Independent Artists” panel!

Alex Blue performing at the House of Pancakes Showcase

Packed out house for the “Getting the Word Out” panel

More photos from FAI!

If you’re interested in attending next year or are interested in more information regarding the Folk Alliance International convention, be sure to check out their official website! To keep up to date with Olivia Management follow us on our socials: Instagram, Facebook, X

OM at Folk Alliance International 2025: What To Expect!

by Samantha Van Arsdale

Are you ready for the 2025 Folk Alliance International Conference? We know we are!

In addition to Alright Alright and Olivia Management hosting The House of Pancakes Showcase, our Olivia Management team will also be featured on the panel Getting The Word Out: Show/Tour Marketing for Independent Artists! Here's what to expect!

Erin O. Anderson

Erin Anderson

“One of my favorite parts of attending music conferences is putting together panels that I hope will be helpful to independent musicians. This year for FAI, I am so pumped about the lineup for this panel- some old and dear friends with decades of knowledge about promoting shows, plus our very own Grace Carey-Hill who kicks ass selling out tours for our management clients. It will be fun AND educational. What more could you ask for?” - Erin

Grace Carey-Hill

Grace Carey-Hill

“Excited to be attending FAI and Canada for the first time! I can’t wait to learn from industry professionals, meet new people, and catch up with friends from Nashville and beyond. I’m especially looking forward to helping host our showcases and being part of our tour marketing panel—it’s going to be such a great conversation. Really hoping to help independent artists make their tours even better!” - Grace

For more information and to view the bios of our other partners on the panel—KC Turner, Jim Flammia, and Casey Smith—visit the show information page! Also, check out last week’s blog for an overview of The House of Pancakes Showcase that will feature two of our very own management artists —Aaron Lee Tasjan and Alex Blue!

Olivia Management at Folk Alliance International 2025

By Faith Harting

We are so excited for the upcoming Folk Alliance International Conference 2025! 

We’re thrilled to be hosting our exclusive private showcase once again this year. In collaboration with Alright Alright, Olivia Management proudly presents The House of Pancakes Showcase! And, yes, there will be pancakes for everyone to enjoy while listening to these amazing artists.

This year’s lineup is something truly special, and we're so excited to feature two of our very own artists: Alex Blue and Aaron Lee Tasjan. 

Aaron Lee Tasjan

Alex Blue

Our very own Erin Anderson and Grace Carey-Hill will also be sharing their knowledge about tour marketing for independent artists on the panel Getting The Word Out: Show/Tour Marketing for Independent Artists. 

 “Discover how to market your tour and shows like a pro when do not have a big team or huge budget. Join the useful discussion on working with venues, how a tour press publicist pitches for coverage, and the tools/best practices to DIY.”

-https://fai.festivalpro.com

We can't wait to connect with fellow music lovers, share insights, and celebrate the incredible talent at Folk Alliance International Conference 2025!

New OM Artist - Aaron Lee Tasjan!

By Lillian Creasy

We are thrilled to welcome Aaron Lee Tasjan to the Olivia Management family. With a creative blend of indie, folk, and blues sounds, we know you’ll love him just as much as we do. Visit aaronleetasjan.com to find tour dates and venues near you - you won’t want to miss him coming your way!

Stay connected with Aaron and keep up with all his latest music, updates, and tour announcements by following him on social media! Check out the links below:

New Album 'Stellar Evolution'


“Aaron Lee Tasjan’s Stellar Evolution is a record with songwriting beholden to nothing — no expectations, and certainly no genre. Just the pure sense of wonder and discovery that had made him fall in love with music as a kid in Orange County, devouring it all with no understanding or care for what was ‘cool.’

Josh Radnor Brings "Eulogy II" to Life on Tour

by Julia Reiss

We’re thrilled that our very own Josh Radnor is hitting the road for The Eulogy II Tour! This tour marks an exciting chapter for Josh as he brings his unique blend of heartfelt storytelling and musical talent to audiences across the country, featuring songs from his new album, Eulogy, Vol II.
Visit joshradnor.com to find tour dates and venues near you—don’t miss your chance to experience this unforgettable live performance!

Eulogy II Album Cover

Behind The Album

In early 2022, Josh Radnor left Los Angeles after a tough breakup and turned to music for healing. With his dog Nelson and a collection of songs, he headed to Nashville, where he created his debut solo double album, Eulogy: Volume I + II. Through this process, he transformed personal heartache into a powerful journey of reflection and growth.

The result is a 23-track folk-Americana collection that blends timeless storytelling with intimate, meditative melodies. Produced by a team of Nashville collaborators, the album combines classic Americana sturdiness with modern twists, drawing comparisons to legendary artists like Bob Dylan and Neil Young. Radnor describes the songs as “mini-funerals,” each one honoring and letting go of parts of himself no longer serving him. Vulnerability and introspection are woven into every track, creating a deeply emotional and relatable listening experience.

Stay connected with Josh Radnor and keep up with all the latest updates, music, and tour announcements by following him on social media! Check out his pages below and join the journey:

OM Book Club Recap and What's to Come!

by Sam Van Arsdale

As we step into the new year, Olivia Management's reading list for our fellow bookworms continues to expand. If you haven’t had a chance to explore our recommended reads on creative processes, life in the industry, business strategies, and cultivating healthy work-life habits, we invite you to check out our picks from 2024.

In our February book club pick, Elizabeth Gilbert inspires readers to live creatively. She shares practical tips and personal stories to help us embrace curiosity, overcome fear, and build habits that support creativity.

In May’s book club read Shep Gordon writes a memoir about his remarkable career in the entertainment industry, managing icons like Alice Cooper and Jimi Hendrix and creating the "celebrity chef" movement.

Our June book club pick follows psychologist Angela Duckworth as she reveals that the key to success isn’t talent, but a unique combination of passion and perseverance. She explores the importance of grit and depicts how persistence drives outstanding achievement.

In this pick from September and October, Legendary music producer Rick Rubin explores the idea that creativity is not about a specific output but about cultivating a deep, authentic connection with the world.

November and December focused on James Clear as he reveals a proven system for building good habits and breaking bad ones by focusing on the small, daily behaviors that lead to remarkable results, supported by insights from science and real-life success stories.

If you are looking for a fresh book to undertake in the upcoming month, our January selection “Saved by a Song: The Art and Healing Power of Songwriting” our own client, Mary Gauthier, blends memoir, philosophy of art, practical songwriting advice, and explores the transformative and healing power of songs and the songwriting process. We read “Saved by a Song” in January and we’re so excited that a paperback version is set to release January 28, 2025!

Happy reading—we are so excited to keep growing Olivia Management’s bookshelf with you!

Olivia Management's Spring 2025 Interns

Here we go again, the beginning of the year marks the beginning of a new semester and we’re so excited to introduce our newest batch of amazing interns. If you’ve been around a while, you know how much we appreciate the hard work our interns put in and we can’t wait to get to know these four lovely ladies joining us this spring.

Meet Julia

Julia is in her senior year at Vanderbilt University studying musical performance and business. Her favorite artist is The Lumineers and when she’s not joining us in the office or in class, she enjoys baking and anything crafty!

Meet Sam

Sam is a senior at Belmont University majoring in Music Business with an emphasis in Music Production. Currently, her favorite artist is Dominic Fike and, in her free time, she loves to cook, journal, and go hiking!


Meet Faith

Faith is also a senior at Belmont University studying Media and Entertainment with a minor in Studio Art. Her favorite band is currently Wild Rivers and, when she’s not in class or in the office, she loves to bake and draw. This is Faith’s second semester here at Olivia Management and we’re so grateful to have her back!


Meet Lillian

Lillian is a senior at Florida Southern College majoring in Music Management with a minor in Business Administration. Her favorite artist is Zac Brown Band and she loves to go line dancing and explore new places.

We are so excited to get to know our lovely new interns and to see how much they grow and learn and how much they teach us! Here’s to an amazing Spring Semester!