History of Olivia Management

by Ivan Grimblat

Olivia Management was founded in 2012 when Erin Anderson (Manager/Founder/CEO/Girl-boss) left her job at Amazon and took the leap into her real passion.

She had been working for the previous two years in Artist Relations and Product Management for Amazon Music, helping build products on the back end and making it easier for artists, labels, and managers to manage their artists' profiles and presence on Amazon.com, as well as creating an artist relations program that brought artist into the Amazon offices to treat employees to performances and further Amazon's relationships within the music industry.

“Friends of mine in a great band were looking for a manager and it felt like the perfect time to jump,” says Erin.

Immediately after leaving her 9-5, she signed 3 more clients and started developing her business. She decided to call it Olivia Management after her great grandmother, Olivia, who was an entrepreneur “before the word was cool.” Erin hired Olivia Management’s first ever part-time employee about 3 years after starting the company and the first full-time employee a year after that.

Meet part of the team!

Click here to see who we represent!

Olivia Management now manages 8 artists and has two full-time employees, one part-time employee and between 4 and 5 interns every semester, helping Erin run and develop her business even further.

About 5 years in, Erin started doing independent artist consulting on top of full-time management, which she still does up to this day.

“It's a way that I can share what I am learning with my full-time clients with up and coming artists as well,” she mentioned.

There are some really fun new things in store for the team at Olivia Management, so stay tuned for upcoming announcements about new services and ways Erin and her team are planning to help artists.

OM Artists on "Mix It Up" by Sonofi

This summer, our artists Alex Blue, Hush Kids, and ZG Smith recorded some awesome videos with Sonofi, previously known as Matter Music. Their YouTube show “Mix It Up” combines music and drinking as a way of getting to know some Nashville artists and bartenders. This episode was filmed at Never Never. To quote Sonofi, “Grab your drink of choice, pull up a seat at the bar, and get ready to hear some of your new favorite voices in music.”

Alex Blue - Episode and “Honey Tea” Performance

Hush Kids - Episode and “Wake Up” Performance

ZG Smith - Episode and “Let Me Back In” Performance

What Excellence Means to Olivia Management

by Juils Cervizzi

“We are committed to excellence, honesty, integrity, and genuine connection.”

Here at Olivia Management, we strive to provide excellence, and nothing less, for our artists. How do we do this? Keep reading and find out!

Erin Anderson

Manager, Founder, and CEO

“With hundreds of tour dates, links, and venue names, we've learned how easy it is to make mistakes. So, we made it a rule that no emails or posts go out to fans without multiple people double checking them. Also, we try to keep the office snack box full of good snacks so we stay happy and fueled to provide excellent work!”

Mackenzie Fey

Manager, Touring & Marketing Coordinator

“When stepping into any setting where I’m representing our artists, the company, and myself, I strive to have excellence visible in words I say, emails I send, social posts I schedule, shows I attend, and beyond. This can include having someone double check a tour poster for accuracy, carving out intentional time for new marketing ideas for our artists, connecting with people who are kind through and through, thinking before speaking, etc.”

Grace Carey-Hill

Touring & Marketing Assistant

“We want to go above and beyond when supporting our artists' dreams and businesses. With applications like Artist Growth and Asana, we try to make sure that we provide as much information and attention to every area in the artists' lives. Our ideal situation is to have all of our artist’s questions and worries answered before they can even pose the question.”

Maddy Hicks

Marketing & Logistics Assistant

“I think a good example of excellence is when our artists ask us to do something and we can tell them we already did it! We stay on top of things to make sure they feel taken care of.”