Social Media Tools That Keep Us Organized

By: Mikayla Hauger

Social Media Essentials

At Olivia Management, we work with social media every day. To stay organized, strong communication is essential, and so is our large library of platforms that help us compile information in one place, like Asana. When it comes to social media, we utilize a few key platforms out of the many we use daily to keep our content consistent and structured. Read about a few of them listed below!

Later

Later is a social media scheduling app. We utilize this app daily to keep every single post we make consistent across all platforms. It allows us to draft and schedule posts and see it all in one place! It also allows us to log into our artists' pages to help keep their pages relevant. Later is the guiding factor in our social media organization, as it helps us strategize when to post.

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Canva

Canva allows our team to design single covers, album covers, and update our graphics all using our designated brand kit. It simplifies the process by already having a set color scheme and images to pull from instead of having to go find it in our files. The whole team can be logged in under the same account, which allows us to be collaborative in every step of the creative process.

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CapCut

CapCut allows our team to easily edit videos that we post to Reels on the Olivia Management pages or on our artist pages. It has become a great factor in team collaboration and learning.

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Just a peek behind the curtain is always interesting to see. While we utilize these mostly for the benefit of our artists, this could be applied to any Social Media pages that need to see growth!

Devin Wrap-Up Blog

By Devin Renspie

As I’m writing this, I’m finishing up my final day of interning with Olivia Management for my second semester. Throughout my time here, I learned a lot about all the hard work that goes into artist management. The sliver of information on this profession that I had previously obtained through the classes I’ve taken merely scratches the surface of how broad and fluid of a career it is.

Because of the expansive nature of the profession and in turn this internship, I’m struggling to adequately summarize my time here, but my favorite part would have to be how different each day was. No one day or task is the same at OM, which kept things interesting and left me feeling like I learned something, if not multiple things, new everyday. I am particularly grateful to have been able to gain experience in graphic design, copywriting, and social media management. That being said, I am appreciative of all that I have learned here and believe that it will be transferrable to virtually wherever I end up in my own career, though I am hoping to stay within the realm of artist management.

Of course, this internship would not be nearly as great if it wasn’t for the wonderful team here. You can tell that Erin, Maggie, and Mackenzie all truly enjoy and believe in the work they do and want to help their interns gain real, beneficial experience in any way they can. The culture of positivity and excellence that they work hard to cultivate is evident in everything they do.

Each Monday, the company meeting begins with everyone affirming one another for the excellence they exhibited during the previous week and ends with an always-unique pep talk (usually by Mackenzie) about how we’ll each strive for excellence in the coming week. Even though I interned remotely, these meetings made me feel connected and like I was still part of the team.

All in all, my experience interning at Olivia Management was a great one that allowed me to learn skills and build relationships with my team that will stick with me long after my time here comes to an end.