By Holt Atkinson
TikTok has rolled out the new TikTok for Artists platform that allows artists better to understand data analytics for their music and marketing! This is a big addition to TikTok and shows they are working to improve their music economy within TikTok and will likely result in a huge improvement to their internal music economy.
Launched officially in June 2025, this platform is designed to help artists build their careers by providing powerful analytics, promotional tools, and enhanced fan engagement features. TikTok for Artists offers a unique opportunity to grow your fan base and showcase your work. In this blog post, we’ll explore what TikTok for Artists is, its key features, and how you can leverage it to elevate your music career.
What is TikTok for Artists?
TikTok for Artists is a specialized platform within TikTok that provides artists with tools to promote their music, track performance, and engage with fans. Unlike the standard TikTok app, this feature is made specifically for musicians and their teams, offering data-driven insights and promotional capabilities to maximize impact. Launched in select markets including the United States, Canada, Australia, and Japan, it will be expanding globally, making it accessible to artists worldwide.
The platform is free to use and integrates with TikTok’s existing ecosystem, allowing artists to tap into the app’s huge user base of over 1 billion monthly active users.
Key Features of TikTok for Artists:
Enhanced Artist Profiles with Music Tab
The Music Tab acts as a mini homepage for your music, displaying your full catalog in one place. Fans can easily explore your tracks, and new releases are automatically updated with a “New” badge for 30 days to boost visibility.
The Artist Tag appears under your account name, signaling your certified status and helping you stand out as a professional artist.
Real-Time Analytics
Gain access to detailed performance data, including views, likes, shares, and engagement per song or post. You can also learn about your audience demographics to curate your content more effectively.
Promotional Tools
Launch pre-save campaigns for upcoming releases on Spotify or Apple Music, driving excitement before your music drops, and improving the streaming algorithm.
Use the “By Artist” feature to pin your preferred video to the top of relevant sound pages, ensuring maximum exposure.
Highlight fan-created content with the Fan Spotlight feature, showcasing user-generated videos in your Music Tab to improve community engagement.
Monetization Opportunities
Drive streams to external platforms like Spotify and Apple Music, where 67% of TikTok users are more likely to seek out songs they discover on the app. This can lead to significant revenue and streaming growth.
Create engagement campaigns, such as exclusive merch drops or album promotions, to better monetize your fanbase!
How to Get Started with TikTok for Artists
Ready to claim your TikTok Artist Account and start using the platform? Follow these steps to set up and make the most of TikTok for Artists:
Apply for a TikTok Artist Account
To access TikTok for Artists, you need a certified artist account. Eligibility requires at least 4 songs released and 100 TikTok videos using your music. Here’s how to apply:
Log in to TikTok and go to your profile tab.
Tap the three-dot icon in the upper-right corner to open settings.
Select TikTok Studio, then scroll to the “More tools” section and tap Artist Hub or TikTok for Artists.
Tap Apply now, enter your full artist name, and search for your profile in TikTok’s music library.
Click Claim and provide proof of ownership by submitting screenshots from your music distributor (DistroKid, TuneCore) or streaming platform (Spotify for Artists).
TikTok will review your application, and if approved, you’ll receive the “Artist” tag and access to exclusive features!
Pro Tip: Use a music distributor like DistroKid, CD Baby, or TuneCore to upload your music to TikTok’s library. This ensures your songs are available for use in videos and linked to your profile.
TikTok has redefined music discovery, with 75% of users saying they’ve found new artists on the platform. Its algorithm gives every video a chance to go viral, making it an ideal space for independent artists to break through. Utilize TikTok for Artists today to take control of your career and gain eyes on your music.
Works Referenced
https://www.gyrostream.com/blog-posts/apply-for-tiktok-artist-account-link-your-music
https://techcrunch.com/2025/04/03/tiktok-quietly-launches-a-new-tiktok-for-artists-platform/
https://www.reddit.com/r/musicmarketing/comments/1en7x9b/anyone_tried_tiktok_for_artists/
https://www.constantcontact.com/blog/tiktok-for-artists/
https://support.label-worx.com/hc/en-us/articles/15263339112210--TikTok-Artist-Certification-A-Guide-to-Special-Features-and-Tools
https://artists.tiktok.com/