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Blog - Full

Keep up with the latest news from our artists as well as industry insights and more.

Taylor Swift: Breaking Records in Our Hometown

July 19, 2023 Erin Anderson

By Evan Gilbreath

Here at Olivia Management, we are BIG fans of Taylor Swift. From some of us attending the iconic Eras Tour to endless references to the music from her early days, we might as well add Taylor to our team.

The Eras Tour in Nashville was an incredible weekend for the city and us here at OM. Besides the high spirits of every Nashville resident in their early to mid twenties bejeweling every last piece of their concert outfits, the Eras Tour brought in a whopping 180,000 people to Nashville to see Swift’s show over the span of 3 days. In addition, the city of Nashville boasted many other events that weekend, including graduations and sports conferences bringing the total number of visitors to 430,000.

That’s not all. Taylor Swift broke the record for the most people to ever crowd Nissan Stadium. Over 70,000 people crowded into the stadium on her Saturday show. On Sunday, stormy weather brought a temporary hold on the shows as lightning passed over the Nashville area, but the best was yet to come. Breaking another record, Nashville was the longest Eras Tour show on her North American leg.

To put a cherry atop all of this, Sunday Night’s show ran into the AM with Swift finishing her show in the pouring rain. Needless to say, Taylor’s presence in the city some would call her alma mater of fame brought lasting memories to thousands.

Tags live shows, Taylor swift, eras tour, Nashville, artists, nissan stadium
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Olivia Management is an artist management and consulting company that strives to maximize artists’ profits, grow artists’ brands, and foster joy through music and entertainment. We are committed to excellence, honesty, integrity, and genuine connection.

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