CONSULTING CLIENT HUB
Welcome! I am so glad you are here. I decided it was time to have a hub for all of the articles, videos, information, and updates that I have previously emailed your way. I’ll try to keep this updated so book mark it so you have all of the latest data!
BOOK YOUR NEXT CONSULTING MEETING:
Upcoming Group Meetings:
Friday, Aug 14th at 10am central time
Thursday, Aug 27th at 5pm central time
Zoom Link For Group Meeting:
https://us02web.zoom.us/j/83956518939?pwd=ZnBDTDlocDdHcVFja2t0NU5YdmtUdz09
Passcode: oliviamgmt
UPCOMING INDUSTRY Deadlines to be aware of:
Off the Grid Campout Festival - Due August 31st Link to apply
Sundress Academy for the Arts (SAFTA) - Due September 1st Link to apply
Harvard Radcliffe Fellowship - Due September 10th Link to apply
Foundation House Artist Residency - Due September 26th Link to apply
Hayama Artist Residency - Due September 30th Link to apply
Lasso Country Music Festival - Due November 10th Link to apply
SXSW Music Fest - Due November 20th Link to apply
The New Colossus Festival - Due December 1st Link to apply
Nashville Industry Fund - Due December 31st Link to apply
For more open submissions, click here to view the full list!
Our Amazon Storefront:
Visit to get links to the shipping materials we use, books we are reading, and more music business related goodness!
INDUSTRY NEWS
US musicians’ union files amended lawsuit against Universal and Warner over Suno and Udio AI deals
Massachusetts Governor aims to cap resale prices with ‘The Great Divide Act’
StubHub, CEO hit with 'deceptive practices' class action over mass scalping
2027 Grammy Changes: 5 New Categories, More Lenient Rules on Best New Artist Eligibility and More
Symphonic Industry Perspectives: Authenticity Is Sync’s Competitive Advantage in the Age of A
What Is "the Streaming Paradox?" New Study Explores the Labor of Music
AI Tools in Music: Pros Are on Board, But Gen Z Is Skeptical
The New Rules of Music’s Growth Engine: Insights from MIDiA’s Merch & Ticket Buyer Survey
Is the Entertainment Industry Itself Confused About Attention vs. Fandom?
Spotify’s New Taste Profile: a Double-Edged Sword for Music Discovery and Marketing
TikTok tests letting users stream full songs through Apple Music without leaving the app
BOOK CLUB!
Our book for Q3 is Superfans by Pat Flynn! Grab it from the links below (or your local library or used book store!), and get to reading. I cannot wait to talk about this one with you.
Book Club Meeting: Wednesday, Sept 23rd at 5pm central time
Customers, followers, subscribers.
It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans.
Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.
Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.
You don't need to change the entire world to build a successful business; you just need to change someone's world.
People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
June Book Club Pick!
THINGS YOU SHOULD Look INTO:
TIKTOK:
– Artist Account Certification
TikTok has launched self certification of Artist Accounts in 18 territories. Artist Certification allows musicians to easily identify themselves on TikTok and access special promotional features and tools such as the Music Tab, “By Artist”, “New Release” & “Artist” tags and more.
Activation Instructions: Artists can become certified directly in the TikTok app from their mobile device by following this link. Please note that this process will not work on desktop. The approval process takes approximately 7-10 days.
What is the Music Tab?
The TikTok Music Tab is marked by the music symbol and showcases all of an artist's official TikTok sounds. Once activated, it automatically populates an artist’s delivered music. Artists must be certified and have delivered three tracks to TikTok via the supply chain to be eligible for this feature. Artists must be certified to access the Music Tab. Artists can pin their latest releases to the top of the tab.
What is “By Artist”?
Artists can pin their own videos or a video of their choice in the first/second slot on the music detail page using the ‘By Artist’ feature.
What are New Release and Artist Tags?
The ‘Artist’ tag is unique and designed to ensure musicians are easily identified to users and potential new fans on the platform. It is automatically applied to a profile when ‘Artist Account’ status is active i.e, the artist is certified, has the Music Tab enabled and has delivered 3 or more tracks to TikTok via the supply chain.
The New Release tag is a feature to highlight and promote artists’ new music via a ‘New’ tag on videos that contain their most recent release. The ‘New’ tag will also appear in the music detail page of the artists’ latest release as well as their other releases.
PANDORA:
Pandora wants to remind everybody about AMP, our Artist Marketing Platform, a set of free and powerful tools for creators. Whether you’re an experienced AMP user or have been meaning to get around to signing up and learning to use AMP eventually, AMP can be an extremely valuable part of any creator’s toolkit.
Once you’re signed up for AMP, you can:
• Record Artist Audio Messages and speak directly to your fans (you can even record these right on your phone using AMPcast)
• Let your fans know about what you have for sale and how to buy your merch
• Hype new recordings and releases
• Announce upcoming performances
• Speak to the context or meaning of your music, share behind the scenes stories and musical influences
• ‘Feature’ your latest new single and accompany it with an artist message.
• Get set up to record voice-overs and add them to playlists (we call these Pandora Stories) for a playlist/podcast vibe.
• View detailed data about each and every track you have spinning on Pandora
Pandora For Creators: An Introduction to AMP (on-going webinar monthly): https://siriusxm.zoom.us/webinar/register/WN_MQFCtkU5QkuFFRrH9HDugQ This webinar is geared toward new AMP users (or lapsed users who need a refresher) and includes a complete demonstration and walkthrough of all the various AMP tools, as well as an extensive Q&A session. On top of that, we’ll be offering an optional, extended, free-form discussion after the webinar, where members of our Creator team will be on hand to answer even more of your questions, AMP and otherwise.
Pandora For Creators: Office Hours (monthly hours): https://siriusxm.zoom.us/webinar/register/WN_NCid2KJURke5pdZ2Ed_TPA Office Hours is a monthly hour-long webinar designed for active AMP users who have specific questions or problems. This is a chance to speak in person to someone on the Creator team, who can help with any questions you might have, whether they be technical issues, creative ideas, best practices, etc.
Consulting Policies:
CANCELING CONSULTING: All consulting is offered on a month-to-month basis. If you’d like to cancel or change your consulting, please provide 30 days' notice before the start of the month. If you do not provide 30 days' notice you will still be invoiced for the following month. (To avoid confusion- tell me on December 1st if we are not moving forward in January)
PAYMENT: You will be invoiced at the beginning of each month. Payment is expected in full at the beginning of each month. You can pay your invoice via Venmo, Zelle, or check! Reminder: If you are not moving forward with consulting, you must let me know at the beginning of the previous month (for example, tell me on December 1st if you are not continuing in January). Venmo: @erin-anderson-7, Zelle erin@oliviamanagement.com. If you are international and you need another option, please reach out.
MEETINGS: One-on-one meetings are booked on a first-come, first-served basis through Erin's meeting reservation system (http://erinolivia.youcanbook.me). You are responsible for booking your meetings in advance every month, and you may book your meetings up to 10 weeks in advance. If you ever have an emergency, Erin will make every effort to accommodate adding a meeting for you, but for monthly ongoing meetings make sure to book a few weeks out in advance to secure a time that works best for you! Reminder, I sometimes do consulting meetings back to back and need a short break to grab coffee or water in between- that is why our contracted time is 50 minutes!
RESCHEDULING MEETINGS: Please make every attempt to cancel at least 24 hours in advance. You can reschedule your meeting by clicking the link in your meeting confirmation email. If it is within 24 hours, please email or text Erin directly. If you do not cancel your meeting before the meeting time, you will be charged for it.
COMMUNICATION: If you have a time sensitive need outside of our consulting, reach out via email and Erin will do her best within to reason to help you solve your problem. Some questions might require a longer conversation in our next meeting instead of being a quick email answer. Do not text or call outside of business hours except for a true emergency (e.g.- your opening slot on a tour is canceled because the headliner is sick in the middle of the tour).

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