Upcoming Group Meetings:

• September 19th at 10am Central Time

• September 30th at 10am Central Time

• October 17th at 10am Central Time

• October 30th at 5pm Central Time

Zoom Link For Group Meeting:

https://us02web.zoom.us/j/83956518939?pwd=ZnBDTDlocDdHcVFja2t0NU5YdmtUdz09

Passcode: oliviamgmt

UPCOMING INDUSTRY Deadlines to be aware of:

• International Folk Music Awards due October 9th https://folkalliance.wufoo.com/forms/m17y76h70ubf12o/?mc_cid=54b38d32ac&mc_eid=38194cdf41

• FAI Private Showcase Rooms announced- apply now! https://www.folk.org/conference/private-showcases?mc_cid=5a1aa465d6&mc_eid=1a714756f4#host-list

Our Amazon Storefront:

Visit to get links to the shipping materials we use, books we are reading, and more music business related goodness!

Helpful Links:

• Book a writer’s room in the Nashville ASCAP offices

• Spotify Campaign Kit

• Amazon Tips

INDUSTRY NEWS

• An AI Artist Signs a Multimillion-Dollar Record Deal: What’s at Stake?

• YouTube Music launches new tools to connect artists with superfans

• Nearly a third of all tracks uploaded to Deezer are now fully AI-generated, says platform

• New Research Shows Americana Fans Embracing Superfan-Level Spending and Streaming

• U.S. Rep. Tlaib to Reintroduce The Living Wage for Musicians Act

• Mental Health Essentials for Musicians

• Burner Pages and Volume Posting: Inside Music's Hottest New TikTok Marketing Strategy

• Confirmed: BMI royalty rate from terrestrial US radio is rising by nearly 24%

• TikTok’s ‘Add to Music App’ feature has fuelled ‘billions’ of streams. Now it’s linked up with YouTube Music.

• A2IM and Recording Academy welcome congressional passage of HITS Act

• TikTok for Artists Offers New Valuable Music Marketing Tools

• Tariff-proof, recession-proof music industry will thrive despite global uncertainty, TD Cowen analysts say

•  How Tariffs and Uncertainty Are Hurting Vinyl Manufacturing in America

• SoundExchange and Broadcasters Settle on New Rates for 2026-2030, Await CRB Approval

• How Public ‘Finsta’ Accounts Became the New Album Rollout Method

• How Trump Policies, Trade Wars and Tariffs impact Live Music

• Spotify debuts ‘Concerts Near You’ playlists for discovering nearby shows

• Join Symphonic’s Women In Music Industry Mentorship Program - by March 31!

• RIAA 2024 Year-end Revenue Report

• YouTube’s Newest Features for 2025

• Loud and Clear Report

• Important TikTok Updates for Musicians 2025

  • Pitching Your Music for Editorial Support with the TikTok Music Pitch Form

  • Managing Your Music Tab directly on your profile. Adding or removing tracks/other issues through Music Tab Support Form

  • TikTok Artist account (apply for a music tab)

• ASCAP’s payouts to songwriters and publishers rose 6.5% to $1.7bn in 2024, as membership ‘soared’ past 1m mark

• Marketing Music on Instagram just got easier

• US Copyright Office launches inquiry into performance rights organizations

• Music Business Database

• Top Music Conferences To Attend in 2025

• US Legislation offers Tax Relief for Musicians, Performers

• Everything You Need to Know About the TikTok Ban

• Everything You Need To Know About Spotify’s Campaign Kit

• Instagram and Facebook changes good news for music marketing

• How To Keep Fans Engaged Between Releases and Tours

BOOK CLUB!

Our book for October is Alchemy by Rory Sutherland. Grab it from the links below (or your local library or used book store!), and get to reading. I cannot wait to talk about this one with you.

Book Club Meeting: October 22nd at 5pm central time

LINKS:

• HARDCOVER

• PAPERBACK

• KINDLE

“Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book byOgilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.

Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:

What can honey bees teach us about creating a sustainable business?

How could budget airlines show us how to market a healthcare system?

Why is it better to be vaguely right than precisely wrong?

What might soccer penalty kicks teach us about the dangers of risk-aversion?

Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.

Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.”

TIKTOK:

– Artist Account Certification

TikTok has launched self certification of Artist Accounts in 18 territories. Artist Certification allows musicians to easily identify themselves on TikTok and access special promotional features and tools such as the Music Tab, “By Artist”, “New Release” & “Artist” tags and more. 

Activation Instructions: Artists can become certified directly in the TikTok app from their mobile device by following this link. Please note that this process will not work on desktop. The approval process takes approximately 7-10 days.

What is the Music Tab?

The TikTok Music Tab is marked by the music symbol and showcases all of an artist's official TikTok sounds. Once activated, it automatically populates an artist’s delivered music. Artists must be certified and have delivered three tracks to TikTok via the supply chain to be eligible for this feature. Artists must be certified to access the Music Tab. Artists can pin their latest releases to the top of the tab.

What is “By Artist”?

Artists can pin their own videos or a video of their choice in the first/second slot on the music detail page using the ‘By Artist’ feature.

What are New Release and Artist Tags?

The ‘Artist’ tag is unique and designed to ensure musicians are easily identified to users and potential new fans on the platform. It is automatically applied to a profile when ‘Artist Account’ status is active i.e, the artist is certified,  has the Music Tab enabled and has delivered 3 or more tracks to TikTok via the supply chain. 

 The New Release tag is a feature to highlight and promote artists’ new music via a ‘New’ tag on videos that contain their most recent release. The ‘New’ tag will also appear in the music detail page of the artists’ latest release as well as their other releases.

 PANDORA:

Pandora wants to remind everybody about AMP, our Artist Marketing Platform, a set of free and powerful tools for creators. Whether you’re an experienced AMP user or have been meaning to get around to signing up and learning to use AMP eventually, AMP can be an extremely valuable part of any creator’s toolkit. 

 Once you’re signed up for AMP, you can: 

• Record Artist Audio Messages and speak directly to your fans (you can even record these right on your phone using AMPcast)
• Let your fans know about what you have for sale and how to buy your merch
• Hype new recordings and releases
• Announce upcoming performances
• Speak to the context or meaning of your music, share behind the scenes stories and musical influences
• ‘Feature’ your latest new single and accompany it with an artist message.
• Get set up to record voice-overs and add them to playlists (we call these Pandora Stories) for a playlist/podcast vibe.
• View detailed data about each and every track you have spinning on Pandora 

Pandora For Creators: An Introduction to AMP (on-going webinar monthly): https://siriusxm.zoom.us/webinar/register/WN_MQFCtkU5QkuFFRrH9HDugQ This webinar is geared toward new AMP users (or lapsed users who need a refresher) and includes a complete demonstration and walkthrough of all the various AMP tools, as well as an extensive Q&A session. On top of that, we’ll be offering an optional, extended, free-form discussion after the webinar, where members of our Creator team will be on hand to answer even more of your questions, AMP and otherwise. 

Pandora For Creators: Office Hours (monthly hours): https://siriusxm.zoom.us/webinar/register/WN_NCid2KJURke5pdZ2Ed_TPA Office Hours is a monthly hour-long webinar designed for active AMP users who have specific questions or problems. This is a chance to speak in person to someone on the Creator team, who can help with any questions you might have, whether they be technical issues, creative ideas, best practices, etc.