Educate by Olivia Management:

Album Release Strategy Course

Is one of your 2020 goals to release new music? Are you overwhelmed and worried about doing it “right”? Let us help you! We’ve designed a 4 week course to teach you how to plan for your release, make the most of your dollars, gather the best assets possible, and create a strategic marketing plan.

Enrollment is limited to 15 people, so check out the class descriptions below and sign up now!

Classes: Mondays in april

CLASS ONE: Album Release Budgeting and Fundraising
April 6th: 6pm-7:30pm

In this class we’ll examine budgeting for your album or single release. We’ll talk about the different ways to spend marketing dollars, how to make the most of each dollar you spend, and all of the potential team members you could hire. We’ll also spend some time talking about how to fundraise to reach your goals. Erin has assisted artists in raising close to half a million dollars in crowdfunding over the past 7 years, so she’s got a few tips to help you make the most of it.

CLASS TWO: Album Release Timeline
April 13th: 6pm-7:30pm

In this class we’ll walk through a strategic timeline for a release. Everything from design, distribution, hiring team members, ordering products, teasing releases, and pitching to playlists. Erin will help you break down the process into manageable steps, in an efficient and effective order. We’ll work through the release timeline spreadsheet together so you’ll feel prepared for the process.

CLASS THREE: Branding and Assets- Bios, photos, EPK, and more! 
April 20th: 6pm-7:30pm

In this class, we’ll start by talking about branding and how to nail it for your career. Then, we’ll talk about how to create assets that will further your brand. We’ll spend time looking at great artist bios, and dissect their elements. We’ll be joined by guest speaker, bio writer, and teacher at the Porch, Anna Elise Anderson. We’ll work through an EPK worksheet to make sure you are prepared to put your best foot forward.

CLASS FOUR: Album Marketing Strategies
April 27th: 6pm-7:30pm

In our final class together, we’ll talk about digital, social media, real-world, and guerrilla marketing best practices and how to apply them to your album release. We’ll work through a social media planner together and end with an overall marketing plan.

Location:

We’ll be meeting at Olivia Management Headquarters in the Wedgewood Houston neighborhood of Nashville, TN. You’ll be sent the exact address upon course purchase!

There is plenty of parking in our lot, and we’ll have comfy chairs and refreshments for all.

Cost:

$150 includes

• Four 90 minute classes

• All downloadable materials, spreadsheets, and worksheets listed above

• Audio recordings of each class

• Light refreshments each night

Provided Materials:

• Album release budgeting spreadsheet

• Crowdfunding planning spreadsheet

• Album release timeline worksheet

• Asset organization spreadsheet

• EPK worksheet

• Bio samples

• Social Media Planning Calendar

• Downloadable presentations of all classes

Instructor: Erin Anderson

Since founding Olivia Management, Erin has grown the company to three staff, seven management clients, and a consulting business that is helping 10-15 artists at any given time. She led former clients The Secret Sisters to a Grammy nomination for Best Folk Album in 2018, and Amanda Shires to an Americana Awards nomination and eventual win for Best Emerging Artist in 2017.

Before starting Olivia Management, Erin worked as a product manager in Seattle at Amazon Music. Erin received her MBA from Vanderbilt's Owen Graduate School of Management with a concentration in entrepreneurship and strategy. She has consulted with Sony Music Entertainment, the Americana Music Association, Nashville Chamber of Commerce, Kind of Blue Music, Keb' Mo', GoodMusicAllDay.com, Rachel Potter (X Factor), ATL Collective, the Nashville Entrepreneur Center, and worked at Universal Music Group Nashville which consisted of imprints Lost Highway Records, MCA Records, and Mercury Records. In addition to music consulting and artist career management, Anderson teaches as an adjunct professor at Belmont University in Music Business and Entrepreneurship. Her classes cover the topics of starting businesses, interning in the music industry, refining resumes and cover letters, and serving the community through entrepreneurship.

Erin was named a finalist in the Nashville Emerging Leader Awards in 2016 and 2018. She serves as the staff director at Owen Graduate School of Management's Accelerator Summer Business Institute, volunteers to teach entrepreneurship to female inmates through the BEST program, served as the music coordinator for TEDx Nashville for three years and was one of the founding members of the Nashville Entrepreneur Center's Advance Nashville initiative in digital music.

Enrollment is limited to 15 people, so sign up now!

Mondays in April

Testimonials:

“Erin’s savvy, entrepreneurial approach to releasing independent music changed the course of my release plans; my scattered vision became cohesive, my inconsistent branding became clearer, my approach to merchandising, braver. And best of all, she’s in it for the music.”- Mary Bragg

“Erin Anderson of Olivia Management has the heart of a teacher. Even with my degree in Music Business from Berklee and my experience at small record labels, I had no idea how to manage or develop myself as an artist and I knew needed some help. Erin has walked me through branding, social media management, and one album release with another one due out this year. With all her advice we were able to fully fund our PledgeMusic Campaign and land spots in a number of notable press outlets. With this small arsenal of successes in hand, we have been connected to higher quality performance opportunities. I have described my experience working with Erin as having a music business personal trainer.” - Melissa Wright, Mink’s Miracle Medicine   

“I often say to anyone who will listen that working with Erin Anderson has been the equivalent to ditching a bicycle for a motored vehicle. Her knowledge, insight and music industry savvy have saved us a boatload of time and tinkering, and have advanced our career quicker than anything we have tried to date.  We released an EP with her guidance and are now releasing our first full-length album with her continued support. We recommend her wholeheartedly not only because she is a crazy-good coach but also because she is an amazing human.” - China Kent, AlrightAlright

"Working with Erin during the release of my music has been extremely helpful! She taught me that you can't just put music out into the world without a plan! Her insight has truly made a difference in the way that I plan for and release music and for that I am truly appreciative!!"- Brittany McLamb

“I first came to Erin with a finished album, and no idea what I was doing.  Erin not only helped me release an album, but taught me how to release an album with strategy and purpose, and most importantly, how to get it heard.”- J Marco

'I am still not quite sure how I managed to be so lucky to find Erin.  I found her shortly after recording my first EP. I was the epitome of an ‘emerging artist’ and had no idea how to go about releasing an album.  Because of Erin’s step-by-step guidance and coaching, I was able to use this project to jumpstart my career. She helped me create a unique brand for myself, build a strong online presence, align with an amazing publicist, and ultimately broaden and expand my audience.  In the end, the work we did helped me create a wonderfully supportive community around myself; as well as, a solid foundation that I am so proud of and excited to keep building upon. Erin is incredibly knowledgeable about the music industry and her advice is invaluable and proved itself correct every step of the way.  Releasing a project as an artist is a very vulnerable process and there is no one who could’ve made me feel more empowered than Erin did and continues to. I owe so much of my recent artistic and personal growth to her. Because of Erin’s support, encouragement, and industry wisdom, I now see myself as a legitimate artist and for that I am forever grateful.' - Michelle LeBlanc