Olivia Management

Artist Management in Nashville, Tennessee

Olivia Management Signs Lydia Luce

We're so proud and thrilled to announce that Maggie Adams has been promoted to manager, signing Lydia Luce to the Olivia Management roster! Lydia is a classically trained violist, a hustling musician, a talented writer and has one of the kindest souls. She's releasing her album Azalea on September 21st with a release show in Nashville at the Analog on September 29th. We're so happy to have Lydia Luce as a part of the Olivia Management fam! 

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Watch videos for songs off the new record

Listen to released music on Spotify

#YouTubeNashville Workshop Wisdom

If you haven't heard, YouTube is in Nashville this week at the Starstruck offices! We went to the happy hour hangs on Tuesday night, and went to the workshop on Channel Optimization today. For #WisdomWednesday we wanted to share 5 easy takeaways from the workshop that you can do now to start optimizing your channel and connecting with your audience. 

1. Playlist Curation

From my experience optimizing channels, and per the support team at YouTube, playlist curation is one of the easiest ways you can quickly make your channel look more professional. In the Creator Studio, you're able to pick and choose what playlists are featured on your home page, so that you control what fans see first and what's served up to them. Create a playlist for interviews and add in videos from other channels, create a playlist for songs you've covered or create a playlist for all your live videos and add in fan's videos as well! This is a great way to pull in videos outside your channel, help fans easily choose which type of videos they want to see and to control which video is served to your fans next. 

2. Branding

Another easy way to make your channel look professional is to create banner art that's on brand, as well as a profile photo. Your channel banner can promote your tour, a record you're releasing or suggest which video your fans should watch. Create your image in whatever photo program you want, make sure it's around 2560 x 1440 pixels and upload it to your channel to start promoting whatever it is you want to promote! 

3. Post regularly

The ideal posting schedule is once every two weeks. Oftentimes as an artist, you won't be releasing music with that frequency, so this is an area where you'll have to get creative. Figure out what works for your brand and for you as a human! Do you love going on long tirades about different types of dogs you love? Great! Release that once a month as one type of series. Do covers perform well on your page? Perfect! Release one cover video a month. Do you have an important release coming up in the future? Wild! Release a short teaser video to entice fans. 

4. Optimize your titles 

One valuable thing I didn't realize is that in your YouTube video titles, the first phrase or word in your title should be the most searchable. For instance, Jill Andrew's song "Tell That Devil" is the theme song for the Syfy TV show Wynona Earp, and her video is titled "Wynonna Earp Theme Song Syfy 'Tell That Devil' by Jill Andrews" so that fans of the show can easily search and find her video for the song. 

5. Dig into your analytics

Analytics are helpful no matter the platform, and YouTube is no different. In your creator studio, you can poke around in the traffic sources section to figure out how fans are finding your videos, so you can strategize about what content is working and how best to optimize your videos based on that info. 

 

My Internship Experience at Olivia Management

By: Nora McGonigle

This summer I made the trip from the University of Georgia in Athens, Georgia to Nashville for an internship at Olivia Management. 11 weeks flew by way too fast and I wish I had more time, but I am so happy to have had this experience and I learned so much. Now that I've settled back in and am getting ready to start my last year of school, I've had time to reflect on my time at Olivia Management and what I've learned this summer. 

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1. Trust Your Instincts

I've always been the kind of person who goes after what they want and works hard to make it happen. I knew I wanted to intern in the artist management field and I knew I wanted to go to Nashville. After interviewing with Maggie for the position, I knew that this was a place I could see myself working. I loved the idea of working for a smaller company rather than a large corporation and Erin's story was inspiring to me and I knew I wanted to learn from her. It was a little scary to think about moving to another state where I didn't know nearly anyone, but I had a good feeling about it, so I went for it. I took a second job for the days I wasn't interning in order to offset costs. It was a lot of work, but it eventually paid off! 

2. Independence/Problem Solving

My favorite thing about working at Olivia Management was all the hands-on opportunities interns have. I have heard so many stories about friends who have interned with companies who spent their days only on coffee runs and watering plants in the office. I was so grateful to get to contribute valuable work everyday and be involved in projects. I loved the weekly staff meetings on Mondays because Erin always updated us on what the artists were working on this week and what their goals were. Questions and thoughts were always welcome and she would explain why some things are done a certain way. While Maggie, Erin, and Madeline were always willing to answer questions, we were given lots of independence with our tasks. This was beneficial because not only were we trusted with our work, but we were also able to figure things out for ourselves and learn more in the process. I learned a lot about all the systems we used such as Bandsintown, Songkick, Artist Growth, MailChimp, etc. and they are all things I would use in the future. We were given a lot of freedom with our blog-writing which was something I sometimes struggled with, but when I would finally come up with an idea and get it written down and posted, it was a good feeling!

3. Hard Work Pays Off

Erin, Maggie, and Madeline are three of the hardest working people I know. They are extremely passionate about their artists and dedicate themselves to making their careers as successful as possible. It was really cool to see all the big and small victories that happened every day that make everyone's hard work worthwhile. Whether it's a successful first single release, getting a song placed on a big Spotify playlist, a Grammy nomination, or a sold out show, these victories were exciting to see and reminded me why I want to work in the music business. One of the coolest things I got to do this summer was go backstage for my first time at the Ryman and see The Secret Sisters perform to a standing ovation. So many people came to the merch table afterwards saying how much they loved their performance. This is something any artist's management team would be proud to be a part of! 

Overall, this summer has been a great learning experience and I'm glad I took the chance to spend my summer here in Nashville. Erin, Maggie, and Madeline have been great mentors and have each taught me so much! This internship has made me fall in love with artist management even more and I can't wait to see where my career takes me next (hopefully back to Nashville in a year!). I've learned valuable lessons and skills that will help me in any area of music or business! I highly recommend an internship with Olivia Management to anyone looking to learn more about the music business. I may be biased, but I think they are some of the best at what they do! I will always be a fan of Olivia Management and their artists and am so grateful to them for giving me this opportunity! 

Wise Words From Our Founder

Our CEO and Founder, Erin Anderson, was interviewed for the Music Biz Besties blog about tips for DIY artists! If you aren't hip to them yet, Music Biz Besties is a membership community for female musicians & industry professionals. They've recently brought back their blog series Bestie Chats, and Erin had a short conversation with them that might be interesting to you if you want some pointers on growing your career as an artist and eventually making a living off your craft. Click the button below for Erin's chat with Music Biz Besties!

This comes at a timely moment for us because we've just decided to start a bit of a series ourselves over here at Olivia Management. Every Wednesday, we'll be sharing some #WednesdayWisdom from different people in the industry - promoters, radio DJs, agents, friends and artists alike - because it's important for us to highlight the community here in Nashville and the awesome work that our friends are doing. Make sure to follow our Instagram page, so that you can catch our first #WednesdayWisdom post tomorrow! 

#NewMusicFriday & Other Tunes We Dig

The amount of quality jams that have come out recently is UNREAL. WE CANNOT HANDLE IT. So here's a playlist with a manageable number tunes that we've really been loving lately. Most of them are very new, with a couple releases that just came out today! And about 90% of these are from local artists. Enjoy! (Also a shoutout to our pals at Lightning 100 for turning us onto some of these new tunes.) 

Femme Festivals (Part II)

By: Lea Walker

Hi friends! It's Lea here, back with another mini equality rant for your reading pleasure (hopefully). If you didn't read my last post on Females and Festivals, go check it out for some background information before you read this one! Despite the fact that some of the biggest mainstream artists- Adele, Taylor Swift, Beyonce, etc. - are women, festivals all over the world continue to overload their lineups with male dominated acts. More often than not, when you look at a festival lineup it will take some time for a woman's name to appear. For example, here is Lollapalooza's 2018 Lineup, which doesn't have a female artist until the fourth line!

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It's 2018 and equality has come a long way, but we have got some work to do. Talent is talent and deserves recognition regardless of gender, race, sexuality etc. Slowly, but surely we are making a difference. An awesome festival that kicks off 2019 is Brandi Carlile's, Girls Just Wanna Weekend in Mexico. It has an entirely female lineup including the lovely Secret Sisters!  Here's an awesome quote from Brandi with a rundown of some goals for this event. 

"I was brought up by Lilith Fair to believe that men and women enjoy live music equally and that women can not only headline a festival—they can BE a festival. I’m proud to announce that our festival has an ALL female-fronted lineup,” Carlile said in a statement. “I would absolutely LOVE to see a ton of men there supporting women in rock and roll, I want to see mothers with children, single people, LGBTQ brothers and sisters letting it all go for a weekend together in harmony (with bottomless tequila on hand to assist)."

Tickets went on sale TODAY! Get them here before they're gone! 

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If you follow The Secret Sisters on Instagram,  you may have recently witnessed their passion for equal representation, specifically,  among women and people of color. Laura and Lydia were in the Nashville airport when they noticed a  C.F. Martin & Co display that showcased a number of significant musicians playing a Martin guitar. However, every picture was of a white male... The music industry and a plethora of others are failing to keep equality and proper representation in mind even with something as simple as the photographs in the airport. On the other hand, The Secret Sisters are playing in another festival with a lineup that proves some people are aware of the problem. In September, the ladies will be playing at the sold out Moon River Music Festival in Chattanooga, TN that has quite the diverse lineup!

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Hopefully, by now you are aware of the issue and will demand better! We need festivals to be conscious and deliberate about the artists they ask to perform. Of course, equality is an issue in a multitude of industries but, let this inspire you to support females in every facet of art and life! Support women by going to their incredible concerts, buying their photography prints, reading their books, and everything in between.  

The Secret Sisters Songs Can Now Be Added To Your IG Story!

By Lily Bunta

Instagram has recently announced its newest feature of adding music to Instagram stories, and The Secret Sisters is one of the many artists included! With a library containing thousands of songs in several genres, users are now able to incorporate their favorite songs into shared moments on their Instagram stories.

Facebook has established agreements with major record labels and music publishing companies in the past months to ensure that user-generated content is safe from being deleted due to use of unlicensed music.

The goal of Facebook and Facebook-owned companies like Instagram, Facebook Messenger, and Oculus, is to foster creativity among its users so they are able to share their work on these social media platforms. After solidifying the deals with the music companies, Facebook is encouraging its users to utilize this creative and fun feature across their social media platforms as much as possible!

What's even more exciting is The Secret Sisters’ second album Put Your Needle Down is included in Instagram's library so you can add their music to your next Instagram story! All songs are 15-second clips, but users are able to select the part of the song they want to include.

Below is a quick and easy guide on how to add The Secret Sisters to your next Instagram story and make your content even better!

 

Steps To Adding The Secret Sisters Music To Your Instagram Story

  1. Tap to add a sticker to your photo or video, and you will now see a music icon in the middle of the different options.
  2. When you tap on the music icon, Instagram's vast library of songs will pop up and you can swipe to look through the genres, moods, or by searching in what's popular.
  3. Search "The Secret Sisters" and the entire Put Your Needle Down album will show up.
  4. Select which song you want to play during your story and you're all set! 
 By searching for The Secret Sisters, you are able to select any of the songs to put on your story!

By searching for The Secret Sisters, you are able to select any of the songs to put on your story!

 Get creative and add The Secret Sisters music to your story!!

Get creative and add The Secret Sisters music to your story!!

When you've added a song from Put Your Needle Down, all your followers will be able to view the song and artist you've chosen in a sticker format on your story! Your followers can now see and hear what you're listening to and become fans too! 

Favorite Fan Covers - Matthew Perryman Jones

By: Nora McGonigle

A few weeks ago, Lea posted a blog with some of her favorite fan covers of The Secret Sisters' songs on YouTube. We decided to do the same thing for Matthew Perryman Jones this week. There are so many great covers from MPJ fans on YouTube, but here a few that stood out to me!

Katie Costello - Save You

The first cover I came across on YouTube is from artist and songwriter, Katie Costello. I love her version of the song with just her piano and amazing voice. Check out Katie's website here!

 

Lennon Stella - When It Falls Apart

We all know Lennon & Maisy from the hit TV show, Nashville. Watch this video from 2011 of Lennon Stella covering Matthew's "When It Falls Apart." Check out their website here and follow them on Instagram @lennonandmaisyofficial

The Fields - Can't Get It Right

I love this duo's version of "Can't Get It Right." Their voices go great together and they have a few other covers on their YouTube channel. Check them out

Jordan H - Save You

Jordan made "Save You" his own by getting creative and looping in several different instruments in this video. Check out his YouTube channel for more here!

The Fourth of July Playlist is Here!

By: Lily Bunta

It's America's birthday and we have the playlist to meet all your patriotic needs this 4th of July! Click the link below to listen to our playlist and enjoy a mix of summer classics, dreamy indie folk songs, and alternative rock anthems to keep your holiday as americana as possible. Cheers to the red, white, and blue!

 

Artist Growth Develops Partnership with Pinnacle

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By: Nora McGonigle

Olivia Management has been working with the touring software company Artist Growth for a couple years now, and we value them greatly! They have made our jobs much easier by providing a software that keeps us and our artists on the same page about the minute details of their tours and events. Our founder has often wondered how she ever was able to do her job without it! Artist Growth has just teamed up with Pinnacle for a program that will help finance artists on tour, and we're very excited for the possibilities that partnership can open up. Check out this article from Billboard for more information! 

 

 

 

#NewMusicFriday

There's some great stuff that's been shared with the world lately! New singles from Matthew Perryman Jones and Hush Kids, some new music videos that I love from a few local artists and an album I'll be digging into this weekend. My personal New Music Friday highlights are below!

1. Matthew Perryman Jones - Careless Man 

2. Hush Kids - Love is a Made Up Word 

3. Lydia Luce - Helen (Official Music Video) 

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4. Stephen Day - Dancing in the Street (Official Music Video) 

5. Erin Rae - June Bug (Official Music Video) 

6. The Milk Carton Kids - All The Things I Did and All The Things I Didn't Do (Full Album Stream) 

Favorite Fan Covers

By Lea Walker

Whenever I get obsessed with a song, not only do I play it on repeat, but I usually check out covers of it on YouTube. I love discovering what musicians do to make a song unique or fit their style. So, I decided to see if we had any talented folks posting covers of The Secret Sisters' songs. I wasn't surprised to hear amazing harmonies from many talented fans, but here are my three favorite! I also included some of their social media/websites if you want to hear more!

This first cover is of "Tennessee River Runs Low" by three lovely ladies who not only sang in perfect harmony, but got creative by using some fun instruments like a melodica. Check it out! Instagram accounts: Sara Clefstad  Janna Banman and Krista Janzen

This next cover of "Tomorrow Will be Kinder" was great because not only did their voices mesh well together, but I love the fact that they each played guitar.  And can we talk about how they're just sitting on the stairs?! This cover is simple and pure, which is why it's great. http://danawilliamsofficial.com/ http://bentaylormusic.com/

Lastly, we have a cover of "River Jordan" and once again we're sticking with the theme of excellent harmony because that's the epitome of The Secret Sisters, is it not? I love that these three young ladies are outside playing unique instruments like a guitalele and what appears to be some sort of zither. So cool! www.facebook.com/thedearheartsmusic

Hush Kids: In the Studio

BY: LAUREN DEGEN

When Kacey Musgraves' new record, Golden Hour was released at the end of March, it was the talk of the town. Listeners loved the record because of the beautiful lyrics and perfect production that complimented each other so well, making every song addicting. At Olivia Management, we listened to it in the office on repeat for a couple weeks.

But our connection to the record runs deeper than a simple love for the music. Hush Kids (Jill Andrews and Peter Groenwald) just finished their debut album which was produced by Ian Fitchuk--one of the masterminds behind Golden Hour. While recording and producing the new Hush Kids album, Fitchuk always made an effort to include and acknowledge everyone in the room, interns and musicians alike, even when he was in the creative zone. Besides being immensely talented, Fitchuk's contagious energy helped bring the record to the next level.

You can watch Hush Kids' Pledge video, donate to their Pledge campaign, and find pictures from the studio, below.

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Songs for Father's Day!

By Madeline Heiskell 

Happy Father's Day to all the fathers out there!! I love my Dad (HI DAD IF YOU AR READING THIS!!), and when I hear a song that reminds me of my dad, I usually start crying my eyes out because 1. I love him so much, 2. He has always been the best role model, and 3. I miss his every day. My family lives all the way in San Diego, California. In case you were wondering, that's about 2,000 miles from Nashville, TN, where I live now, so missing him is a daily occurrence.

Below you can check out a list of a few of my favorite songs that remind me of my dad and bring a smile to my face. 

1. The Girl You Think I Am - Carrie Underwood

2. Carry Me - The Secret Sisters

3. Watchin' You - Rodney Atkins

4. Cinderella - Steven Curtis Chapman

5. My Little Girl - Tim McGraw

6. Over the Rainbow/What a Wonderful World - Israel "IZ" Kamakawiwoole

And if you want some more songs for your playlist, or some songs with a different perspective for Father's day, Billboard created an all inclusive Father's Day Playlist. In the words of Billboard, the songs range from "Jay Z and Stevie Wonder showing love to their newborn daughters to Tupac Shakur giving his pops the finger and Madonna cursing hers as well." Check it out at the link below!