We're so proud and thrilled to announce that Maggie Adams has been promoted to manager, signing Lydia Luce to the Olivia Management roster! Lydia is a classically trained violist, a hustling musician, a talented writer and has one of the kindest souls. She's releasing her album Azalea on September 21st with a release show in Nashville at the Analog on September 29th. We're so happy to have Lydia Luce as a part of the Olivia Management fam!
If you haven't heard, YouTube is in Nashville this week at the Starstruck offices! We went to the happy hour hangs on Tuesday night, and went to the workshop on Channel Optimization today. For #WisdomWednesday we wanted to share 5 easy takeaways from the workshop that you can do now to start optimizing your channel and connecting with your audience.
1. Playlist Curation
From my experience optimizing channels, and per the support team at YouTube, playlist curation is one of the easiest ways you can quickly make your channel look more professional. In the Creator Studio, you're able to pick and choose what playlists are featured on your home page, so that you control what fans see first and what's served up to them. Create a playlist for interviews and add in videos from other channels, create a playlist for songs you've covered or create a playlist for all your live videos and add in fan's videos as well! This is a great way to pull in videos outside your channel, help fans easily choose which type of videos they want to see and to control which video is served to your fans next.
Another easy way to make your channel look professional is to create banner art that's on brand, as well as a profile photo. Your channel banner can promote your tour, a record you're releasing or suggest which video your fans should watch. Create your image in whatever photo program you want, make sure it's around 2560 x 1440 pixels and upload it to your channel to start promoting whatever it is you want to promote!
3. Post regularly
The ideal posting schedule is once every two weeks. Oftentimes as an artist, you won't be releasing music with that frequency, so this is an area where you'll have to get creative. Figure out what works for your brand and for you as a human! Do you love going on long tirades about different types of dogs you love? Great! Release that once a month as one type of series. Do covers perform well on your page? Perfect! Release one cover video a month. Do you have an important release coming up in the future? Wild! Release a short teaser video to entice fans.
4. Optimize your titles
One valuable thing I didn't realize is that in your YouTube video titles, the first phrase or word in your title should be the most searchable. For instance, Jill Andrew's song "Tell That Devil" is the theme song for the Syfy TV show Wynona Earp, and her video is titled "Wynonna Earp Theme Song Syfy 'Tell That Devil' by Jill Andrews" so that fans of the show can easily search and find her video for the song.
5. Dig into your analytics
Analytics are helpful no matter the platform, and YouTube is no different. In your creator studio, you can poke around in the traffic sources section to figure out how fans are finding your videos, so you can strategize about what content is working and how best to optimize your videos based on that info.
By: Nora McGonigle
This summer I made the trip from the University of Georgia in Athens, Georgia to Nashville for an internship at Olivia Management. 11 weeks flew by way too fast and I wish I had more time, but I am so happy to have had this experience and I learned so much. Now that I've settled back in and am getting ready to start my last year of school, I've had time to reflect on my time at Olivia Management and what I've learned this summer.
1. Trust Your Instincts
I've always been the kind of person who goes after what they want and works hard to make it happen. I knew I wanted to intern in the artist management field and I knew I wanted to go to Nashville. After interviewing with Maggie for the position, I knew that this was a place I could see myself working. I loved the idea of working for a smaller company rather than a large corporation and Erin's story was inspiring to me and I knew I wanted to learn from her. It was a little scary to think about moving to another state where I didn't know nearly anyone, but I had a good feeling about it, so I went for it. I took a second job for the days I wasn't interning in order to offset costs. It was a lot of work, but it eventually paid off!
2. Independence/Problem Solving
My favorite thing about working at Olivia Management was all the hands-on opportunities interns have. I have heard so many stories about friends who have interned with companies who spent their days only on coffee runs and watering plants in the office. I was so grateful to get to contribute valuable work everyday and be involved in projects. I loved the weekly staff meetings on Mondays because Erin always updated us on what the artists were working on this week and what their goals were. Questions and thoughts were always welcome and she would explain why some things are done a certain way. While Maggie, Erin, and Madeline were always willing to answer questions, we were given lots of independence with our tasks. This was beneficial because not only were we trusted with our work, but we were also able to figure things out for ourselves and learn more in the process. I learned a lot about all the systems we used such as Bandsintown, Songkick, Artist Growth, MailChimp, etc. and they are all things I would use in the future. We were given a lot of freedom with our blog-writing which was something I sometimes struggled with, but when I would finally come up with an idea and get it written down and posted, it was a good feeling!
3. Hard Work Pays Off
Erin, Maggie, and Madeline are three of the hardest working people I know. They are extremely passionate about their artists and dedicate themselves to making their careers as successful as possible. It was really cool to see all the big and small victories that happened every day that make everyone's hard work worthwhile. Whether it's a successful first single release, getting a song placed on a big Spotify playlist, a Grammy nomination, or a sold out show, these victories were exciting to see and reminded me why I want to work in the music business. One of the coolest things I got to do this summer was go backstage for my first time at the Ryman and see The Secret Sisters perform to a standing ovation. So many people came to the merch table afterwards saying how much they loved their performance. This is something any artist's management team would be proud to be a part of!
Overall, this summer has been a great learning experience and I'm glad I took the chance to spend my summer here in Nashville. Erin, Maggie, and Madeline have been great mentors and have each taught me so much! This internship has made me fall in love with artist management even more and I can't wait to see where my career takes me next (hopefully back to Nashville in a year!). I've learned valuable lessons and skills that will help me in any area of music or business! I highly recommend an internship with Olivia Management to anyone looking to learn more about the music business. I may be biased, but I think they are some of the best at what they do! I will always be a fan of Olivia Management and their artists and am so grateful to them for giving me this opportunity!
Our CEO and Founder, Erin Anderson, was interviewed for the Music Biz Besties blog about tips for DIY artists! If you aren't hip to them yet, Music Biz Besties is a membership community for female musicians & industry professionals. They've recently brought back their blog series Bestie Chats, and Erin had a short conversation with them that might be interesting to you if you want some pointers on growing your career as an artist and eventually making a living off your craft. Click the button below for Erin's chat with Music Biz Besties!
This comes at a timely moment for us because we've just decided to start a bit of a series ourselves over here at Olivia Management. Every Wednesday, we'll be sharing some #WednesdayWisdom from different people in the industry - promoters, radio DJs, agents, friends and artists alike - because it's important for us to highlight the community here in Nashville and the awesome work that our friends are doing. Make sure to follow our Instagram page, so that you can catch our first #WednesdayWisdom post tomorrow!
The amount of quality jams that have come out recently is UNREAL. WE CANNOT HANDLE IT. So here's a playlist with a manageable number tunes that we've really been loving lately. Most of them are very new, with a couple releases that just came out today! And about 90% of these are from local artists. Enjoy! (Also a shoutout to our pals at Lightning 100 for turning us onto some of these new tunes.)
By: Lea Walker
Hi friends! It's Lea here, back with another mini equality rant for your reading pleasure (hopefully). If you didn't read my last post on Females and Festivals, go check it out for some background information before you read this one! Despite the fact that some of the biggest mainstream artists- Adele, Taylor Swift, Beyonce, etc. - are women, festivals all over the world continue to overload their lineups with male dominated acts. More often than not, when you look at a festival lineup it will take some time for a woman's name to appear. For example, here is Lollapalooza's 2018 Lineup, which doesn't have a female artist until the fourth line!
It's 2018 and equality has come a long way, but we have got some work to do. Talent is talent and deserves recognition regardless of gender, race, sexuality etc. Slowly, but surely we are making a difference. An awesome festival that kicks off 2019 is Brandi Carlile's, Girls Just Wanna Weekend in Mexico. It has an entirely female lineup including the lovely Secret Sisters! Here's an awesome quote from Brandi with a rundown of some goals for this event.
"I was brought up by Lilith Fair to believe that men and women enjoy live music equally and that women can not only headline a festival—they can BE a festival. I’m proud to announce that our festival has an ALL female-fronted lineup,” Carlile said in a statement. “I would absolutely LOVE to see a ton of men there supporting women in rock and roll, I want to see mothers with children, single people, LGBTQ brothers and sisters letting it all go for a weekend together in harmony (with bottomless tequila on hand to assist)."
Tickets went on sale TODAY! Get them here before they're gone!
If you follow The Secret Sisters on Instagram, you may have recently witnessed their passion for equal representation, specifically, among women and people of color. Laura and Lydia were in the Nashville airport when they noticed a C.F. Martin & Co display that showcased a number of significant musicians playing a Martin guitar. However, every picture was of a white male... The music industry and a plethora of others are failing to keep equality and proper representation in mind even with something as simple as the photographs in the airport. On the other hand, The Secret Sisters are playing in another festival with a lineup that proves some people are aware of the problem. In September, the ladies will be playing at the sold out Moon River Music Festival in Chattanooga, TN that has quite the diverse lineup!
Hopefully, by now you are aware of the issue and will demand better! We need festivals to be conscious and deliberate about the artists they ask to perform. Of course, equality is an issue in a multitude of industries but, let this inspire you to support females in every facet of art and life! Support women by going to their incredible concerts, buying their photography prints, reading their books, and everything in between.
Tonight, July 26th, fans will say farewell to the show Nashville when its last episode was aired on CMT. The show premiered in 2012 and ran for 6 seasons before its finale. If you are a fan of the show, you probably know that the wonderfully talented Jill Andrews has had many songwriter credits throughout the show's lifetime:
Jill Andrews / Trent Dabbs
Jill Andrews / Josh Leo
Jill Andrews / Gary Nicholson / Sarah Siskind
We Got A Love
Jill Andrews / Lori McKenna
This Love Ain’t Big Enough
Jill Andrews / Justin Davis / Sarah Zimmerman
Tell That Devil
Jill Andrews / Emery Dobyns / Matthew Mayfield
Jill Andrews / Trent Dabbs
Jill Andrews / KS Rhoads
Jill Andrews/ KS Rhoads
Her song "Free" will be performed by Hayden Panettiere in the final episode tonight. Click here to listen to her version of "Free" that was released on her album The War Inside in 2015.
The Music of Nashville, Season 6 Volume 2 is set for release on July 27. This soundtracks includes three song Jill co-wrote! Check out the full list of songs at the link below!
While you wait for Season 6 Vol. 2 soundtrack, head over to the Spotify playlist, "Nashville The Complete collection" to hear more music from the series! *
*Pro Tip: If you go to Spotify's desktop app to listen to the playlist, you can right click on each song and see the songwriter and producer credits! Use this feature to find all of Jill Andrew's material! Read more about this Spotify update at the link below!
By Lily Bunta
The new Hush Kids track "Love Is a Made Up Word" echoes with soft piano, deep guitar and brilliant harmonies from the incredibly talented Jill Andrews and Peter Groenwald. It's been a very successful first couple of weeks since the release of their first single. The song currently has 45,300 streams on Spotify and can be found in Spotify's "Acoustic Love" and "Fresh Folk" playlists and in Amazon Music's "Fresh Folk & Americana" playlist!
The lyrics of the song really stood out to me when I first heard it because of how beautiful the verses and choruses were phrased. The description of someone's pulse quickening and the sensation of being lighter illustrates the very genuine and organic feelings associated with the emotion of love. The emphasis, however, is not on the word "love" it is on these exciting instincts that are felt yet cannot be defined. I think that's why the song becomes so much more powerful. The rawness of the lyrics depicts sensations that cannot be bought or exchanged through material things. It is more of an authentic feeling that's ignited because of another person. I love this modern-day ballad and believe it is a refreshing step into the Folk and Americana genres.
In honor of its exciting start in the listening world and altogether exquisite musical composition, here is a clip of of the acoustic version of the song. We hope you enjoy this version as much as the original!
By Lily Bunta
Instagram has recently announced its newest feature of adding music to Instagram stories, and The Secret Sisters is one of the many artists included! With a library containing thousands of songs in several genres, users are now able to incorporate their favorite songs into shared moments on their Instagram stories.
Facebook has established agreements with major record labels and music publishing companies in the past months to ensure that user-generated content is safe from being deleted due to use of unlicensed music.
The goal of Facebook and Facebook-owned companies like Instagram, Facebook Messenger, and Oculus, is to foster creativity among its users so they are able to share their work on these social media platforms. After solidifying the deals with the music companies, Facebook is encouraging its users to utilize this creative and fun feature across their social media platforms as much as possible!
What's even more exciting is The Secret Sisters’ second album Put Your Needle Down is included in Instagram's library so you can add their music to your next Instagram story! All songs are 15-second clips, but users are able to select the part of the song they want to include.
Below is a quick and easy guide on how to add The Secret Sisters to your next Instagram story and make your content even better!
Steps To Adding The Secret Sisters Music To Your Instagram Story
- Tap to add a sticker to your photo or video, and you will now see a music icon in the middle of the different options.
- When you tap on the music icon, Instagram's vast library of songs will pop up and you can swipe to look through the genres, moods, or by searching in what's popular.
- Search "The Secret Sisters" and the entire Put Your Needle Down album will show up.
- Select which song you want to play during your story and you're all set!
When you've added a song from Put Your Needle Down, all your followers will be able to view the song and artist you've chosen in a sticker format on your story! Your followers can now see and hear what you're listening to and become fans too!
By: Nora McGonigle
A few weeks ago, Lea posted a blog with some of her favorite fan covers of The Secret Sisters' songs on YouTube. We decided to do the same thing for Matthew Perryman Jones this week. There are so many great covers from MPJ fans on YouTube, but here a few that stood out to me!
Katie Costello - Save You
The first cover I came across on YouTube is from artist and songwriter, Katie Costello. I love her version of the song with just her piano and amazing voice. Check out Katie's website here!
Lennon Stella - When It Falls Apart
I love this duo's version of "Can't Get It Right." Their voices go great together and they have a few other covers on their YouTube channel. Check them out
Jordan H - Save You
Jordan made "Save You" his own by getting creative and looping in several different instruments in this video. Check out his YouTube channel for more here!
By: Lea Walker
One of the reasons interning with Olivia Management has been special is because I get to work with a team made up of ALL women! Now that’s not something you come across every day. There are too many industries and workforces unnecessarily dominated by men, and the music industry (although progressive) is no exception. For example, if you take a closer look at almost any music festival lineup you’ll notice gender imbalances. I’m not going to blast you with statistics on the matter because I am not on an intense feminist agenda. However, here is a link for you to compare the lineup demographic at various festivals! Overall, as you can see from the graph above, festival lineups in 2017 were made up of 74% male only acts. Although, these numbers have been changing for the better! In fact, 45 international festivals have pledged to achieve lineups with a 50/50 gender ratio by the year 2022. For now, take a look below at a few festivals happening this July that are working to improve these disparities and emphasize equality.
At Red Wing Roots in Virginia, we've got half of the lineup either being a female or mixed gender act! Plus, our favorite harmonizing ladies of The Secret Sisters are performing! Go get your tickets here!!
Slowly, but surely festivals are adjusting their gender imbalances. Pitchfork, who has their own music festival, analyzed the gender breakdown at 19 festivals last year versus this year. The results showed that almost all of them improved their gender balance. Pitchfork is doing their part as well, and has a 50/50 gender split with their 2018 lineup!
Lastly, Panorama is a festival in the "Big Apple" at the end of this month with four out of five headliners being women!! Slowly, but surely music festivals are adjusting their gender imbalances to create equal opportunities for talented, inspiring women.
By: Lily Bunta
It's America's birthday and we have the playlist to meet all your patriotic needs this 4th of July! Click the link below to listen to our playlist and enjoy a mix of summer classics, dreamy indie folk songs, and alternative rock anthems to keep your holiday as americana as possible. Cheers to the red, white, and blue!
By: Nora McGonigle
Olivia Management has been working with the touring software company Artist Growth for a couple years now, and we value them greatly! They have made our jobs much easier by providing a software that keeps us and our artists on the same page about the minute details of their tours and events. Our founder has often wondered how she ever was able to do her job without it! Artist Growth has just teamed up with Pinnacle for a program that will help finance artists on tour, and we're very excited for the possibilities that partnership can open up. Check out this article from Billboard for more information!
There's some great stuff that's been shared with the world lately! New singles from Matthew Perryman Jones and Hush Kids, some new music videos that I love from a few local artists and an album I'll be digging into this weekend. My personal New Music Friday highlights are below!
1. Matthew Perryman Jones - Careless Man
2. Hush Kids - Love is a Made Up Word
3. Lydia Luce - Helen (Official Music Video)
4. Stephen Day - Dancing in the Street (Official Music Video)
5. Erin Rae - June Bug (Official Music Video)
6. The Milk Carton Kids - All The Things I Did and All The Things I Didn't Do (Full Album Stream)
By: Nora McGonigle
After the immense success of Spotify and Apple Music, it seems like many companies are trying their luck with creating a streaming service. Some of the most popular ones today are Spotify, which has dominated the market with over 70 million paying subscribers, Apple Music, Tidal, and Amazon Music. The newest service to join the streaming world is YouTube Music. I decided to download the free 90-day trial and share my thoughts in this blog.
I currently use Spotify Premium and have become so accustomed to it, I haven't thought about switching to another service, or even trying another one. I have all of my playlists for every occasion saved, and my Discovery Weekly algorithm is nearly perfect. However, after seeing the positive reviews for YouTube Music/Premium, I decided to give it a try.
Spotify and YouTube Music are mostly similar in price. Spotify offers a free ad-supported version, or offers Spotify Premium for $9.99 per month, with no ads, the option for listening offline, and includes a Hulu subscription. One perk is Spotify offers a $4.99 student discount which includes the Hulu subscription. YouTube Music offers three options. They also have a free version with ads, however you can't lock your screen or move away from the "Now Playing" page without the music stopping. The second option is YouTube Music: $9.99 per month with ad-free streaming music. The last option is YouTube Music Premium which is $11.99 per month and includes all the benefits of streaming, along with a subscription to YouTube Red which includes ad-free YouTube videos, the ability to listen to videos in the background, and access to YouTube Red original content.
The main difference in content between Spotify and YouTube Music is the video content. You can watch live performances, music videos, fan covers, remixes, etc. all in your app. This has a major advantage over Spotify because this provides a larger music library for YouTube. For example, Garth Brooks does not have his music released on Spotify. Sometimes, your party just isn't complete without a 'Friends in Low Places' singalong. YouTube Music has over 4 hours of video content using his songs that you can watch, however I feel like many of the fan-created videos could be taken down for copyright infringement. Another feature I found helpful was YouTube Music's search engine. Using Spotify, you have to search for the exact song or artist you're looking for. With Apple Music, you can search by lyrics or by a description. For example, I used the search term "Yodel Boy Song" to find 'Famous' by Mason Ramsey.
Both platforms offer the option to download music for offline listening. Both services also include App-curated playlists based on genres, moods, activities, etc.
Right when I made my YouTube Music account, they started recommending music to me based on my interests even though I hadn't even done anything with the app yet. YouTube Music keeps track of your watch history on YouTube as well as your Google searches. So each artist who I had recently watched a music video of or searched for their tour dates were included in my recommendations. They also create a "Mixtape" for you generating music that they think you will like. I did not enjoy this feature as much because it listed music that I've already listened into instead of recommending new music I may like.
It's going to be very hard for someone to beat Spotify's Discover Weekly algorithm. Every Monday I listen to my newly curated playlist and find many songs and artists that I never knew existed. Very rarely will they include a song that I do not like.
I believe which streaming service is "better" is based on personal preference. If you are a big YouTube user and watch a lot of videos, YouTube Music may be the right service for you. However, if you're like me, and have been using Spotify for years, it may be a lot of work to transfer over your playlists and say goodbye to your Discovery Weekly and Hulu. Personally, I will keep using Spotify because I have no reason to switch and I love my student discount and Hulu subscription! I do believe that YouTube Music may give Spotify a run for their money, but think that Spotify's loyal fanbase won't be quick to switch over.
By Lea Walker
Whenever I get obsessed with a song, not only do I play it on repeat, but I usually check out covers of it on YouTube. I love discovering what musicians do to make a song unique or fit their style. So, I decided to see if we had any talented folks posting covers of The Secret Sisters' songs. I wasn't surprised to hear amazing harmonies from many talented fans, but here are my three favorite! I also included some of their social media/websites if you want to hear more!
This first cover is of "Tennessee River Runs Low" by three lovely ladies who not only sang in perfect harmony, but got creative by using some fun instruments like a melodica. Check it out! Instagram accounts: Sara Clefstad Janna Banman and Krista Janzen
This next cover of "Tomorrow Will be Kinder" was great because not only did their voices mesh well together, but I love the fact that they each played guitar. And can we talk about how they're just sitting on the stairs?! This cover is simple and pure, which is why it's great. http://danawilliamsofficial.com/ http://bentaylormusic.com/
Lastly, we have a cover of "River Jordan" and once again we're sticking with the theme of excellent harmony because that's the epitome of The Secret Sisters, is it not? I love that these three young ladies are outside playing unique instruments like a guitalele and what appears to be some sort of zither. So cool! www.facebook.com/thedearheartsmusic
BY: LAUREN DEGEN
When Kacey Musgraves' new record, Golden Hour was released at the end of March, it was the talk of the town. Listeners loved the record because of the beautiful lyrics and perfect production that complimented each other so well, making every song addicting. At Olivia Management, we listened to it in the office on repeat for a couple weeks.
But our connection to the record runs deeper than a simple love for the music. Hush Kids (Jill Andrews and Peter Groenwald) just finished their debut album which was produced by Ian Fitchuk--one of the masterminds behind Golden Hour. While recording and producing the new Hush Kids album, Fitchuk always made an effort to include and acknowledge everyone in the room, interns and musicians alike, even when he was in the creative zone. Besides being immensely talented, Fitchuk's contagious energy helped bring the record to the next level.
You can watch Hush Kids' Pledge video, donate to their Pledge campaign, and find pictures from the studio, below.
By Madeline Heiskell
Happy Father's Day to all the fathers out there!! I love my Dad (HI DAD IF YOU AR READING THIS!!), and when I hear a song that reminds me of my dad, I usually start crying my eyes out because 1. I love him so much, 2. He has always been the best role model, and 3. I miss his every day. My family lives all the way in San Diego, California. In case you were wondering, that's about 2,000 miles from Nashville, TN, where I live now, so missing him is a daily occurrence.
Below you can check out a list of a few of my favorite songs that remind me of my dad and bring a smile to my face.
1. The Girl You Think I Am - Carrie Underwood
2. Carry Me - The Secret Sisters
3. Watchin' You - Rodney Atkins
4. Cinderella - Steven Curtis Chapman
5. My Little Girl - Tim McGraw
6. Over the Rainbow/What a Wonderful World - Israel "IZ" Kamakawiwoole
And if you want some more songs for your playlist, or some songs with a different perspective for Father's day, Billboard created an all inclusive Father's Day Playlist. In the words of Billboard, the songs range from "Jay Z and Stevie Wonder showing love to their newborn daughters to Tupac Shakur giving his pops the finger and Madonna cursing hers as well." Check it out at the link below!
In case you missed it, here is the video of Hush Kids LIVE on Lighting 100 singing their song "All My Love." If you love beautiful music and beautiful people, check this out!